VOLOOM™, The First Hair Volumizing Iron, Will Launch at The International Spa and Salon Expo (ISSE)

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A Patented New Tool for Stylists, Salons, and Consumers is a Breakthrough Approach to Hair Volume

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We’re excited to be attending ISSE and showcasing our new approach to stylists!

The VOLOOM Hair Volumizing Iron, a patented new tool for creating major, lasting hair volume, will be launched and demonstrated at the International Spa and Salon Expo (ISSE) at the Long Beach Convention Center, January 24th, 25th and 26th at Booth 2258.

Free trial units will be offered to salons and stylists who place an order at the show. They can also be purchased at a special discounted ISSE Show price of $78, 40% off the $129.99 retail price for Professional Beauty Association members and $99 for others at the show.

The VOLOOM™ Hair Volumizing Iron adds volume to any hair style quickly and easily with or without product by creating hidden layers of support beneath the visible top layers of hair. It is a new weapon against one of the most challenging hair problems—limp, flat hair. The volume lasts for two to three days, greatly ex-tending the time between shampoos. VOLOOM can be used at any time to quickly restore hair volume.

Salons and stylists can add the new iron to their arsenal, and they can offer it to clients for everyday home use. One free iron will be provided with all bulk whole-sale orders placed at the ISSE Show for 6 units or more. VOLOOM has received rave reviews from more than 60 beauty bloggers and industry publications including Modern Salon.

Modern Salon said, “This New VOLUMIZING IRON Has Cracked the Code on Volume - For Real…”. Adding, “The new Voloom Hair Volumizing Iron is unlike any other volumizing iron MODERN SALON has tested, and after trying it out we think it’s the best thing since sliced bread for clients with flat hair.”

The secret to VOLOOM is in the patented plates that gently build structure, or “volume pockets,” into the under-layers of hair, lifting the top layers up and away from the scalp. Ceramic coating and ionic technology help protect hair. VOLOOM is applied in a “clamp and release” action for only a second or two to hair near the scalp and a few inches down the hair shaft.

“Stylists report that volume is the biggest hair challenge for more than 80% of their clients,” said Patricia Lund, inventor of VOLOOM. “Our focus group of beauty bloggers agreed that this is the most effective approach to volumizing hair that they have tried. We’re excited to be attending ISSE and showcasing our new approach to stylists!”

To learn more about VOLOOM, please visit the website at http://www.VOLOOM.com.

VOLOOM is a product of Oomph Innovations LLC, based in San Francisco.

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