Tel Aviv, Israel (PRWEB) January 26, 2015
Woobi, one of the most innovative players in the field of in-game advertising and monetization solutions, is sponsoring Casual Connect Europe, held at the BEURS VAN BERLAGE, Amsterdam, on February 4 – 6.
Woobi will be exhibiting at booth #403, and will showcase its groundbreaking DMA (Dynamic Mindset Advertising) technology, which focuses on displaying the right content to the right user while in the right mindset, thus determining not only which content to display to whom and when, but just as important when not to display an ad as to not interrupt the user's experience.
“Within the rapidly growing field of in-game advertising, we are proud to bring more innovation, premium exposure and highly engaging formats once again” says Chaya Soggot, Woobi CEO. “As a company dedicated to providing users with a superior gaming experience, we have an obligation to continuously invest in developing technologies benefiting first and foremost the user, while providing highest value for both advertisers and game developers. DMA is all about the user, who receives targeted content he enjoys, in his most receptive mindset, with zero interruption to his gameplay. DMA is redefining new standards in in-game advertising and delivering outstanding results. We are delighted to sponsor the Casual Connect Europe event and are looking forward to meet new partners there”.
The DMA Algorithm enables Woobi to address each user's preferences during gameplay, thus targeting not only the optimal user for each ad, but also his/her mindset of max-engagement potential.
When Applying DMA we see not only an increase in engagement and conversion rates but also significantly longer game play sessions and a great impact on the user׳s LTV.
Woobi offers cross screen in-game advertising solutions across all platforms. Woobi’s unique proprietary platform, enables the company to provide innovative in-game advertising software solutions, for both publishers and advertisers, and an unparalleled value-add service to gamers.