Increasing Mobile Engagement: Developing Mobile Strategies For a More Connected Future

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Innovation Enterprise will host the upcoming Mobile Innovation Summit at the Conrad Hotel in New York this March 19 & 20. Learn from high-level executives leading mobile initiatives from companies such as The Weather Channel, BuzzFeed, AccuWeather, Warner Bros, Quartz, Macy’s & many more!

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Assess new technologies and learn from leaders within the mobile space to better understand how to achieve your end goals

Change happens fast in mobile. New products, technology & software arise on an ongoing basis – incorporating mobile should now be an imperative for all organizations. Developing an effective mobile experience can be tricky; considerations must be addressed for the user journey, its design, mobile engagement, brand awareness, data analytics & much more.

The Mobile Innovation Summit will address these issues through interactive presentations and hands-on workshops. Hear how leading companies have overcome barriers in developing their wider mobile strategy and the techniques used to create a seamless approach for both the business & end users throughout.

BuzzFeed are a company that has achieved new heights in audience development and their mobile strategy has taken their user engagement experience to the next level. Ryan Jonhson, Vice President of Mobile Engineering, hits up day one explaining how creating a slick, mobile friendly platform has lead them to grow their audience, break new grounds and develop a wider audience engagement strategy. Ryan’s passion for mobile development will open a great forum for discussion and allow for a unique insight into the latest technological revelations surrounding mobile innovation.

The impact of the Internet of Things is also something to be considered and mobile plays a big part in this connected world. David Mitchell, Vice President of Emerging Platforms at AccuWeather, will discuss the ‘Weather’s Impact on the Future of Connected Devices’. People all over the world are benefiting from personalized weather data made accessible via connected devices such as mobile phones, smart homes, connected car products and wearables. Attendees will gain a new understanding of the influence of personalized information and what the potential of the IoT can do for business.

“If utilizing mobile is at the forefront of your business needs, and you see a need to create a more cohesive mobile strategy to better engage, share & generate new business, then this summit has the answers”, explains Head of Digital at Innovation Enterprise. “Assess new technologies and learn from leaders within the mobile space to better understand how to achieve your end goals.”

For a complete list of speakers, presentations and registration details for the Mobile Innovation Summit, New York please visit:

About Innovation Enterprise:

Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Analytics, Big Data, Strategy, Digital, Innovation & Sports executives. Products include IE.Summits, ieOnDemand, ieWebinars, ieWhitepapers & more.

Whether it's delivered online, or in person, everything Innovation Enterprise produces reflects the company's unshakeable belief in the power of information to spur innovation.

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Sam Geapin
Innovation Enterprise
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since: 12/2012
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