Off the Field Players’ Wives Association Rocks the Runway: A Celebration of Super Bowl XLIX

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NFL wives take to the runway in Arizona for a large-scale, collaborative charity benefit fashion show.

Off the Field Players’ Wives Super Bowl Fashion Show will be held at Scottsdale Fashion Square Mall Fan Fest Scottsdale, Home of the ESPN live broadcast in Scottsdale, Arizona on Friday, January 30, 2015. The 14th annual event celebrates Super Bowl in a toast to 40 NFL wives of current and former NFL players with a large-scale, collaborative charity benefit fashion show. Former Super Bowl stars and NFL players will strut their stuff with their wives offering an array of surprises on the catwalk. Off the Field will showcase the exciting designs from Scottsdale Fashion Square, Biltmore Fashion Park and Kierland Commons in conjunction with a silent auction of football memorabilia.

“We are delighted to be back in Arizona for this fabulous event,” said Ericka Lassiter, President, Off the Field. “This will be our 14th Annual Super Bowl Fashion Show Fundraiser and we look forward to seeing everyone and raising funds that will directly support Fresh Start for Women Foundation and The Kwamie Lassiter Foundation. The event is fun, memorable and most importantly gives back to the local community.”

With an exciting event programmed, the celebration will kick off on Thursday, January 29 with The Off the Field Welcome Reception and an invitation-only sponsor event at SAKS Fifth Avenue, Biltmore Fashion Park followed by a meet and greet brunch fashion show on Friday, January 30th, from 11 a.m. to 2 p.m. “Saks Fifth Avenue is so proud to support Off the Field Player’s Wives Association for this year’s Super Bowl Fashion Show event and Welcome Reception. Saks has partnered with Off the Field for several years now and respect and value the impact they have on the communities and charitable initiatives they serve.” Amy Videan, Director of Marketing, Saks Fifth Avenue, Biltmore Fashion Park, Phoenix, AZ.

Off the Field’s 2015 Woman of Impact Award recipients are Holly Robinson Peete, Fresh Start Women Foundation's Susan Berman and Phoenix Children's Hospital's Dr. Dorothea Douglas. The Woman of Impact Award is awarded to an individual who has shown continued dedication to causes committed to community service & philanthropy

Off the Field is also proud to announce the NFL Foundation, as a new “front page” sponsor of its Super Bowl Fashion Show. “The NFL and the NFL Foundation are pleased to be working with Off the Field on this year’s Super Bowl event, “ said Anna Isaacson, NFL Vice President of Social Responsibility. “We look forward to deepening the relationship we have with our players’ spouses and families.”

Ericka Lassiter added, “Solidifying a partnership with the NFL in Arizona is truly exciting for us through this amazing platform.”

Famous faces expected to attend include Tim Brown, Emmitt Smith, Steve Young, Donovan McNabb, Billy Cundiff, Ricky Watters along with retired and current players from the Arizona Cardinals Kwamie Lassiter, MarTay Jenkins, Anthony Clement, Jamir Miller, Bernard Wilson, Leonard Davis, Jerome Daniels, Patrick Peterson, Lorenzo Alexander, Jay Feely, Mike Leach and more. Seating is limited. For more details and to purchase tickets, visit: http://www.eventbrite.com/e/off-the-field-players-wives-fashion-show-super-bowl-weekend-2015-tickets-14727681893.

Those partaking in Off the Field events are encouraged to use the OTF social media hash tag, #OTFAZ.

ABOUT OFF THE FIELD
Off the Field is the National Football Player Wives Association comprised of talented and diverse wives of active and retired professional football players. Its' mission is to unite and empower our members to perform and support philanthropic initiatives that enhance the quality of life for families in our communities.

Off the Field was established on February 16, 2006, in Washington D.C., as a national non-profit organization. The organization is comprised solely of the spouses of active and retired NFL players. OTF is a 501(c)(3) charitable organization that strives to be a resource to its members and their communities. The purpose of the OTF is to have an alliance of women within a network who are fully committed to collectively affect change within themselves as well as their surrounding communities.

Through its dedication to create awareness of children and family needs in communities, and raise funds for local and national charitable organizations that emphasize strengthening the family unit, OTF has contributed more than $1.3 million to various charitable organizations since its inception.

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Gail Easley
Off the Field PWA
since: 01/2012
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