DMANF Webinar to Feature CharityEngine Software on “What Nonprofits Can Learn from the Gym Industry about Growing Monthly Sustained Giving"

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Donor management software company CharityEngine will join Wounded Warrior Project’s Dana Bunke on the Direct Marketing Association Nonprofit Federation’s January 28 webinar to discuss how gyms and health clubs engage new members to keep them active. The free webinar will also highlight how WWP has applied many of these tools to their fundraising initiatives.

CharityEngine Donor Management Software

Gyms & January seemed like a perfect topic for the DMANF monthly webinar since what End of Year is for Nonprofits, New Years is for Gyms – the short window when a rush of people come through their doors.

CharityEngine Donor Management Software will present “What Nonprofits can learn from the gym industry about growing monthly sustained giving” as part of the Direct Marketing Association Nonprofit Federation’s (DMANF) monthly webinar series. The free webinar will be January 28th at 2pm ET.

The presentation will feature Wounded Warrior Project’s Dana Bunke and Hossein Noshirvani, founder of gym management software & billing firm Motionsoft, highlighting what nonprofits can learn about building their sustainer programs via examples of how health clubs engage members for long-term relationships. The presentation will show how many of these elements have been included in developing Wounded Warrior Project’s Advance Guard program. WWP is a CharityEngine client/partner.

“Gyms & January seemed like a perfect topic for the DMANF monthly webinar since what End of Year is for Nonprofits, New Years is for Gyms – the short window when a rush of people come through their doors. Both have a goal of creating engagement that leads to a long term relationship,” said Leigh Kessler, CharityEngine VP of Marketing.

“We’re excited to demonstrate the tactical efforts and technology tools gyms implement to keep people engaged in fitness, and in particular show how Wounded Warrior Project, one of the nonprofit world’s best examples of successful supporter engagement, has employed both.”

The content of the webinar was originally presented in a seminar at the Bridge Conference this past July.
Registration is free and can be done at

About CharityEngine®

CharityEngine® software helps power nonprofit organizations to great heights with a fully integrated suite of online tools for fundraising, communications and donor management backed by "single-throat-to-choke" support. Built by BIS Global, a McLean, Virginia-based cloud applications and hosting firm, CharityEngine technology has been used by hundreds of organizations including Wounded Warrior Project, Toys for Tots, multiple Special Olympics chapters and Ovarian Cancer National Alliance. Visit

About Wounded Warrior Project

Wounded Warrior Project is recognizing its ten year anniversary, reflecting on a decade of service and reaffirming its commitment to serving injured veterans for their lifetime. The mission of Wounded Warrior Project is to honor and empower Wounded Warriors. WWP currently serves over 56,000 warriors and nearly 8,000 family members through its 20 unique programs and services. The purpose of WWP is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national organization headquartered in Jacksonville, Florida. To get involved and learn more, visit

About the Nonprofit Federation of the DMA

The Nonprofit Federation of the Direct Marketing Association (DMA) is the leading association for nonprofit organizations that use direct marketing channels such as mail, Internet, email, telephone, and social networking to gain support from individual donors. For more than 25 years, the Nonprofit Federation (and its predecessor organizations) has served as an effective advocate for nonprofits both in Washington, DC and in all 50 states regarding postal rates and delivery service, data protection, fundraising accountability, and other legislative and regulatory issues that affect nonprofit fundraising. It also leads the way in professional education, market intelligence, and networking for its more than 400 member organizations. In 2007, Americans gave $229 billion to nonprofit organizations; the majority of those donations were the result of direct marketing. For additional information on the Nonprofit Federation, its work, and its member benefits, visit

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Leigh Kessler
+1 (703) 639-9013
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