Raleigh, North Carolina (PRWEB) January 23, 2015
Today FilterEasy, a membership service that delivers your home air filters when it’s time for them to be changed, announced a total of $1.2 million in seed round investment, lead by Azure Capital, RTP Capital, and a handful of Angel investors.
FilterEasy’s innovative delivery service provides homeowners with top quality American manufactured filters, delivered right to their doorstep on a one, two, or three month schedule, acting as a physical reminder for homeowners to change their filters. By changing filters regularly homeowners can expect to save over $100 a year (5-15% a mo.) on their heating and cooling expenses while avoiding multiple trips to the store searching for the correct size filter.
“Changing your filters is a pain, you have to remember when to do it, what size you need, and then travel to the store hoping your size is there,” said Thad Tarkington, co-founder and CEO of FilterEasy. “This hassle has pushed most homeowners to rarely changing their filters, which leads to higher energy bills and poor quality air. We figured if we could deliver quality filters at a good price, homeowners would change their filters more often.”
With FilterEasy, members simply select the size of filters in the home, choose the quality of filters, how often they’ll be changed, and then filters arrive at your doorstep as needed.
As a 2013 graduate of tech accelerator The Iron Yard, FilterEasy officially launched in the spring of 2014 experiencing immediate month-over-month growth. Like most successful web-based service offerings, FilterEasy provides a simple solution to a poor existing experience.
“Consumers have proven they will adopt subscription services that save them time and money, while making life easier,” said Mike Kwatinetz, General Partner, Azure Capital Partners. “FilterEasy is infusing a market that has traditionally worked the same way for years, with a more cost-effective means to increasing the health of not just their largest material asset, their home, but also themselves. Because the company educates consumers that changing filters more frequently actually saves them money it is also expanding the market size.”
FilterEasy is a membership based subscription service that delivers quality air filters directly to your home. After a painful and time-consuming experience buying air filters, founders Kevin Barry and Thad Tarkington, began working on a service that would simplify the process. In March of 2014, FilterEasy.com was officially launched, giving members a one-stop shop for all their air filter needs. FilterEasy offers three different filter grades and creates a customized delivery schedule, enabling members to receive filters when it’s the correct time for them to be changed.