K’NEX® Introduces 47 New Products at New York Toy Fair

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2015 Product Line Includes Launch of 2 New Brands

K-FORCE Build and Blast by K'NEX

“K’NEX is known for inspiring creativity in kids around the world,” said Michael Araten, President and CEO of K’NEX. “The 2015 product line includes amazing coasters, fun-dead zombies, customizable blasters, robotics and so much more!"

K'NEX, the US construction toy company focused on Building Worlds Kids Love®, will be introducing its 2015 product line to retailers and media during American International Toy Fair®, being held February 14th through the 17th in New York City at the Javits Center.

The 2015 K’NEX product line includes 47 inspiring additions to popular product lines such as, K’NEX Building Sets, K’NEX Thrill Rides, K’NEX Education™, Super Mario®, Mario Kart®, Lincoln Logs®, Tinkertoy®, and Plants vs. Zombies™. New York Toy Fair will also mark the public debut of two exciting new product lines; Mighty Makers™ and K-FORCE Build and Blast™.

Created by an all-female marketing and design team, the Mighty Makers building set line encourages girls ages 7+ to build BIG ideas. Each Science, Technology, Engineering and Math (“STEM”) based set includes colorful rods, connectors, panels, engaging story-based instructions that follow the life of the included female figure and an exploration card for additional educational fun.

The K-FORCE Build and Blast line invites kids ages 8+ to construct customized blasters, big or small, single or multi-shot, with endless possibilities — the only limit is your imagination! The introductory line includes 8 different kinds of blasters, buildable targets, and foam dart packs.

“K’NEX is known for inspiring creativity in kids around the world,” said Michael Araten, President and CEO of K’NEX. “The 2015 product line includes amazing coasters, fun-dead zombies, customizable blasters, robotics and so much more! It is an excellent representation of what loyal K’NEX builders expect and new consumers want—amazing value, interactivity, and building fun!”

Products will be on display in the K’NEX booth (#4872) throughout the duration of New York Toy Fair.

For more information please stop by at Toy Fair – booth #4872,
or contact Kate Loffio at kloffio(at)knex(dot)com for a digital copy of our press kit.

About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children, and is America’s STEM building solution. Winner of over 250 international awards and recognitions, K’NEX is focused on Building Worlds Kids Love® and encourages youngsters to “imagine, build and play.” From the living room to the classroom, K’NEX has building toys specially designed for every age group and skill level. The K’NEX family of brands includes K’NEX Building Sets, K’NEX Thrill Rides, K’NEX Education®, Lincoln Logs®, Tinkertoy®, K-FORCE Build and Blast™, Mighty Makers™, Mario Kart Wii™, Mario Kart 7™, Mario Kart 8™, Super Mario™, PacMan™, Titanfall™, Family Guy™, Plants vs. Zombies™, and more. Since 1992, The Rodon Group®, a subsidiary of K'NEX Brands, L.P., has manufactured over 34 billion parts for the K'NEX building toy system. Join us as we help build the leaders of tomorrow. For more information, please visit http://www.knex.com or http://www.rodongroup.com.

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Kate Loffio
K'NEX Brands
+1 (215) 996-4209
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