Irene of YouTube's GeekChic01 Launches Her First Merchandise Line Exclusive to eLUXE

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Irene of YouTube's GeekChic01 Launches a High Fashion Merchandise Line Exclusive to eLUXE

eLUXE is thrilled to announce an exciting new collection: Irene Sarah, exclusive to eLUXE. Irene Mahmud Khan ( is the creative force behind her very own Lifestyle brand with over 126,000 subscribers globally.

As a growing global platform eLUXE extends the relationship between Digital Influencers and their fans from their screens to real life through merchandise, eLUXE is excited to power the launch of this fantastic collection.

The Irene Sarah collection is the juxtaposition of her sporty and sophisticated side, with a black and gold diamond emblazoned jersey tee priced at $34. Irene drove the creative direction and vision, while eLUXE supported this vision by providing design, logistics, manufacturing, fulfillment, and customer service. Irene Sarah’s launch is eLUXE’s third launch in 2015.

“We have been working very hard at eLUXE with influencers to extend their relationship with their fans from their screens to real life through merchandise. We are inspired, and thrilled that we are able to play a role in doing so for all of our Talent,” said eLUXE CEO, Duke McKenzie of the partnership.

More about eLUXE

eLUXE, a global leading commerce platform for fashion, beauty and home, extends the relationship between Digital Celebrities and their fans through merchandise. Working with Multi Channel Networks and Digital Celebrities, eLUXE designs manufactures and delivers collaborative programs for fashion, beauty and wellness products that enable a physical connection between the Talent and their fans. All merchandise collections are driven by the unique vision of Talent and the experienced design, manufacturing and logistics team at eLUXE to enhance the relationship of the Talent with their fans in a unique and positive manner.

More about Irene Sarah

Irene Sarah is the visionary behind her lifestyle brand, which primarily includes her channel that is updated weekly with beauty tutorials and fashion favorites. This soon to be LA based vlogger and a lover of trends and travel is delighted to add a merchandise line to her blossoming brand.

For further enquiries, please contact press(at)eluxe(dot)ca

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Kat Peterson
eLUXE Media Group
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