We think that inbound marketing is going to take off substantially. We want to be prepared and have our clients be prepared so they can get ahead of their competition.
Toronto, ON (PRWEB) January 23, 2015
In December 2014, Greg Schryer became SalesHub’s new Partner responsible for Sales and Account Management. Schryer joined the company last month and will be providing a number of services to help the business grow and to assist SalesHub’s customers with their growth plans. By bringing him on board, SalesHub is hopeful that Schryer will be able to help bridge the gap between traditional sales and the world of inbound Internet marketing.
Currently, many businesses are trying to transition from traditional sales -- which typically relies on outbound sales representatives -- to online marketing, which uses social media and other strategies to generate leads and bring in new clients. This is difficult for many companies to accomplish on an executive level, as many CEOs and business owners are not fully convinced that these new tactics are as effective as experts claim.
Amid this confusion and reluctance, SalesHub is ready to begin changing minds. A sales and marketing company based in Toronto, SalesHub helps North American businesses with inbound marketing and sales strategies. Because of this, SalesHub is spared from much of the competition that characterizes the Internet marketing industry (mainly focused on lead generation only), giving them a unique opportunity to show executives the potential benefits of inbound marketing and social selling.
Schryer has joined the company to help them accomplish this goal. The founder of Sales Improvement Group (salesimprovement.ca), he has 25 years of experience in executive sales and marketing, mostly in the high tech and outsourcing industries.
Not only will Schryer be improving inbound marketing strategies, sales, and marketing platforms for clients through social media marketing and videos, but he will also have to help clients understand how the marketing is changing.
“My job is going to be to help the companies understand how to use their digital assets to change how they bring in new clients and retain existing ones,” said Greg Schryer. “We'll be asking ourselves 'how do you use marketing tools such as social media, video, and mobile to bring in the right type of new customers and help retain existing ones?'"
To achieve this goal, Schryer will be providing social media and sales training to all customers as part of their program when they sign up for services. He will also oversee all customer CRM implementations.
"We think that inbound marketing is going to take off substantially,” said Schryer. “We want to be prepared and have our clients be prepared so they can get ahead of their competition."
However, hiring Schryer wasn’t the only change SalesHub has made to prepare for these projected changes: the company has hired more Account Managers to handle an expected influx of customers and is working to bring more clients onto their platform. In this changing environment, Schryer is expected to become a key component as SalesHub tries to bridge the gap between traditional marketing and lead generation for small and medium-sized companies.
“There are a lot of inbound marketing agencies out there, but there's a gap we're filling that is not only about creating inbound leads, but also understanding what's going on in the management and executive suite,” said Schryer. “That's the missing piece, that's why I'm coming on board."
SalesHub helps to transform websites and other digital assets into business tools that help attract and retain customers. They also assist with social media, providing leads, market penetration, and improving sales productivity. To learn more about this inbound marketing agency, visit http://www.saleshub.ca