The ‘No More Page 3’ Awareness Campaign Demonstrates That Wearing And Sharing A Message Is Key To The Success of Social And Political Pressure Campaigns

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Garment Printing did the official t shirt printing for the ‘No More To Page 3’ high-profile social pressure campaign to remove topless female glamour models from UK’s national tabloid newspaper, The Sun. The campaign gained significant momentum using advocacy of individuals wearing and sharing the official campaign t shirt to promote awareness, gain support and show solidarity for the cause.

No More Page 3 T Shirt

No More Page 3 T Shirt

“Printed t shirts provide a loud moving advertising space for any campaign. People wear a message and associate themselves with the branding, and feel themselves part of a movement. At the same time they are acting as an advert for specific messages.

Garment Printing did the official t shirt printing for the ‘No More To Page 3’ high-profile social pressure campaign to remove topless female glamour models from UK’s national tabloid newspaper, The Sun. The pressure campaign highlights how females are negatively depicted in the media, especially in the tabloid press. The campaign was started by Lucy Ann Holmes, an actress and writer living of several novels, including ‘Just a Girl Standing in Front of a Boy’ and ‘Unlike a Virgin’. Her ‘No More To Page 3’ campaign addresses many issues modern women face from social inequality and discrimination to domestic and physical violence. The campaign gained significant momentum using advocacy via social media to promote awareness, gain support and show solidarity for the cause. Businesses, glamour models, letter lobbyists, organisations, charities, politicians, professionals, personalities, schools, sports industry and university groups wear and share the official printed t shirt to demonstrate their advocacy.

215,000 individuals have signed the petition to date. The key to the massive support for this campaign was the use of advocacy, social sharing and keeping the ‘No More To Page 3’ message unambiguous and simple. Garment Printing were asked to produce three designs and do the t shirt printing on black and white t shirts, using three colour inks. The printing company has produced and printed t shirts plus sponsored many UK and international awareness campaigns with the used of printed t shirts and other printed promotional products, including; World Suicide Prevention Day, Changing Faces, World Osteoporosis Day and Cancer Is A Drag. The promotional printed and marketing company works with the client to recommend the best customisation options, to fit within budgets and branding, and to maximise the campaign message’s visibility on the garment.

Commenting on the use of printed and customised garments to advocate messages Gavin Drake, Director of Garment Printing UK said, “Printed t shirts provide a loud moving advertising space for any campaign. People wear a message and associate themselves with the branding, and feel themselves part of a movement. At the same time they are acting as an advert for specific messages. Long live the printed t shirt.”

Drake suggested that awareness and charity donation campaigns raises extra funds by offering donators and volunteers seasonal clothing. “We work closely with charities and help them with the print and supply of summer and winter seasonal clothing to increase their branded item catalogue and from that donations.” Drake advised awareness campaigners consider the effect of adverse weather and messaging, ”On the streets and in bad weather, you need to be highly visual in front of the press and the general public. Your message is what you wear. If the public cannot easily see the message as your t-shirt is covered up, the awareness campaign will not be as successful as you planned. Awareness campaigning needs seasonal clothing to be successful.”

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Gavin Drake
@GarmentPrinting
since: 12/2011
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