Thirty-One Gifts Announces Expansion into Alberta

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Thirty-One Gifts, the world's 17th-largest direct selling organization, is expanding into Alberta, Canada.

Thirty-One Gifts announces today it will expand its sales territory into Alberta, Canada, beginning February 10. The company will offer its entire product line, including personalized home organization products and totes, and its new Jewell by Thirty-One line of premium faux leather purses, wallets and more.

Thirty-One is headquartered in Columbus, Ohio, and operates throughout the entire U.S. and has been operating in Ontario, Canada, since September 2012. Since 2013 they have doubled the size of their field and in the United States there are more than 100,000 consultants.

Thirty-One is moving into Alberta after expanding into Ontario, where it has been able to establish the brand and build relationships over the past two years.

“We were purposeful about keeping to a single Canadian province for a period of time in order to thoughtfully introduce our brand and values to a new country,” said Thirty-One Founder, President and CEO Cindy Monroe. “Our business is about relationships and we’ve spent time focusing on building those relationships in Ontario, creating a strong foundation for growth and success as we expand into Alberta. Those relationships will help our new Thirty-One sales consultants in Alberta start their new business strong.”

Thirty-One chose Alberta as its second Canadian province in which to operate because of the strong economy in Alberta, and a great deal of interest from Alberta residents interested in becoming Thirty-One Gifts independent sales consultants.

“We see a strong leadership base in Alberta,” said Christina Snyder, vice president of new market development at Thirty-One. “We have a wait list of people who are interested in the Thirty-One opportunity there and are thrilled to be able to begin offering the opportunity to ‘her’ and working in that market.”

To introduce the Thirty-One opportunity, Snyder plans to hold two events in Alberta called Opportunity Nights for interested residents. The events will be February 10 and 11 in Calgary. Those interested in becoming Thirty-One consultants may enroll at the events or via the Thirty-One Canadian website at by locating an existing consultant to join her team in Ontario.

“We’re going to show them we truly are a relationship company and we care about women having a fulfilling, enjoyable way to earn extra income,” said Snyder.

Thirty-One will begin taking orders from Alberta residents and shipping to Alberta on February 10.

About Thirty-One Gifts
Thirty-One Gifts is one of the leading direct-selling companies in the U.S., the fastest-growing woman-owned company in the world, and the 17th largest direct-selling organization in the world. The distinctive functional products range from personalized home organization solutions to the Jewell by Thirty-One fashion line that includes premium, functional faux leather purses, pockets and wallets. Products are sold through more than 100,000 independent sales consultants via home parties in all 50 U.S. states and Ontario, Canada. The company was named for Proverbs 31, a chapter of the Bible that celebrates hard-working women who are compassionate, gracious and inspiring to their families and the people around them. The independent business opportunity offers a unique solution to women's need to earn extra income while working independently.

One of the strongest values at Thirty-One is giving back to the communities where its employees and sales Consultants live and work by supporting three key pieces of their heart – girls, women and families. Since forming its philanthropic initiative, Thirty-One Gives, in 2012, the company has donated more than $36 million in product and cash to support the mission.


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Sara West