Turismo de Tenerife Launches “Adventure On” Campaign at 2015 New York Times Travel Show

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Campaign to Introduce Island of Tenerife to U.S.-Based Agents, Operators, and Travelers Looking for New Destinations and Adventures

Turismo de Tenerife, the official tourism agency for the island of Tenerife will officially launch its first U.S. consumer engagement campaign at this year’s New York Times Travel Show, January 23 – 25, 2015. (Booth #174)

Tenerife is the largest and most populous of the Canary Islands, a chain of Spanish islands in the eastern Atlantic Ocean. The volcanic island is an idyll with a remarkable variety of geographic options—from other-worldly desert landscapes to lush green mountains to stunning seascapes.

To learn more about Tenerife and to book inclusive travel packages, visit http://www.adventureontenerife.com.

Tagged Adventure On, the campaign is designed to showcase the many adventures a visitor can have including hiking up the tallest peak in Spain, Mt. Teide; whale and dolphin watching; diving in the Atlantic Ocean; cycling some of the most diverse terrain on the continent; kite surfing; paragliding; visiting beautiful vineyards; dining on delectable food and wine; golfing at some of the world’s most breathtaking courses; or enjoying the adventure of simply relaxing at award-winning hotels and spas. Adventure On is specifically geared toward the U.S. traveler interested in discovering new countries and cultures, and seeking the ultimate land and sea adventure. The campaign includes assets such as press trips, consumer sweepstakes, trade and social media advertising and engagement, scenic imagery, and more.

“We are thrilled to launch Tenerife’s first major U.S. campaign at the New York Times Travel Show,” said Carlos Alonso, President of Tenerife. “U.S.-based consumers are increasingly expanding their travel boundaries and looking to create their next adventure in a new place, where they can discover and explore. Tenerife has been a top getaway for European travelers for decades, and it's about time the U.S.-based traveler discovers the wonders and adventures our island has to offer. Everyone defines adventure differently, and however one defines it, one will find it in Tenerife.”

This is Tenerife’s first time at the New York Times travel show. Booth visitors can expect a variety of activities and presentations including food, wine, and trip giveaways, interactive games, a photo booth, and dancers in traditional and region-related Carnival costumes—all to highlight 10 adventures one can experience in TENerife.

More information
In Spring 2014, Turismo de Tenerife, secured the services of Washington, DC-based marketing and branding firm Unison (http://www.unison.net) to develop the campaign to officially introduce Tenerife to the U.S.-based traveler and serve as their official U.S. office of representation. Unison was joined by international public relations consultant AIE Ventures and travel and tourism consulting and marketing firm Traktek Partners /http://www.traktekpartners.com) to work on the project.

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Adina Ellis
AIE Ventures
+1 (646) 633-7730
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Rashida Petersen
NYTTS On-Site Contact
(202) 256-6663
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@TenerifeOn
since: 09/2014
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