100PLUS has continuously pushed the envelope in getting Malaysians to step out of their comfort zones, to outdo themselves by going beyond the limits. For the Race Against the Machines, we decided to give our participants a one-of-a-kind race.
Putrajaya (PRWEB) January 28, 2015
100PLUS, Malaysia's leading isotonic beverage brand, is experiencing a series of firsts with its new campaign, 100PLUS Outrunner, a running event which comprises three races.
100PLUS Outrunner held in Putrajaya today is the first time 100PLUS is hosting its very own race event, and promoting an event solely on a digital platform. A total of 10,000 participants signed up for the three Outrunner races in a short span of two weeks – 7,000 for the 9km and 12km competitive races and 3,000 for the Race Against the Machines (RATM) fun run – which led to registration closing ahead of the one-month deadline.
Distance running always challenges the physical limits of a runner and 100PLUS has taken that to a new level by pitting man against machine in this unique running event. The 6km RATM, which is the first ever running event in the world to feature drones as an active part of the race, resembled a real life video game – its participants had to dodge, hide from and outrace airborne drones which had been set loose to “hunt” them down in the dark of the night.
The RATM fun run, along with 9km and 12km events in the competitive segment. were flagged-off from the Palace of Justice in Precinct 3, which had a carnival atmosphere for the day.
Runners who signed up for this exhilarating 6km run were each given a barcode instead of race numbers for their race bibs, and three “Lives”. The objective: to cross the finish line with at least one Life remaining – not an easy task with four drones chasing after them.
Each drone was armed with powerful searchlights and high definition video cameras, with six electrical-powered propellers to help it accelerate up to 57km/h when airborne. Runners who got their barcodes scanned or “captured” during the race ended up losing a life each time while those who carried the 100PLUS New Grip Bottle throughout the race were given a bonus Life.
The 100PLUS Race Against the Machines had 3,000 participants at the event, with additional 2,800 active participants at home – those who signed on for the role of Drone Master.
Drone Masters were given the chance to operate the on-board cameras of the drones in Putrajaya from the comfort of their homes. The Drone Masters had 25 shots each to “fire” the bot cameras or scanners at the runners and take as many clear snapshots of the barcodes printed on the runners’ shirts as they could.
The first 100 runners to finish the race “alive” received medals, certificates and special rewards while the top 30 Drone Masters were rewarded as well.
“100PLUS has continuously pushed the envelope in getting Malaysians to step out of their comfort zones, to outdo themselves by going beyond the limits. For the 100PLUS Race Against the Machines, we decided to give our participants a one-of-a-kind race by having them literally run for their lives, and from airborne drones to boot, in a specially-designed course,“ said Leong Wai Yin, 100PLUS Marketing Manager.
“We are indeed grateful to our consumers for their overwhelming response and support for this event. We hope they enjoyed the experience and we look forward to possibly holding similar events in the future,” she added.
100PLUS is the first isotonic beverage to be launched in Malaysia. It is a thirst-quenching, caffeine-free isotonic drink specially formulated to help restore what the body has lost during physical exertion and rehydrate the body to its optimal hydration balance. Its unique formula combines fluids, carbohydrates and electrolytes for quick and efficient absorption of fluids into the body.
Recently, the brand introduced the 100PLUS New Grip Bottle. Designed for active lifestyles, the bottle is engineered to be slimmer, with a new grip design to fit the hand more naturally, and also lighter by using 17% less plastic.
100PLUS is one of the leading brands under the F&N flagship in Malaysia. It is produced and distributed by F&N Beverages Marketing Sdn Bhd, the largest soft drinks distributor and manufacturer in Malaysia. For more information on the 100PLUS Outrunner and Race Against the Machines, please log on to http://www.100plus.com.my/ratm.
About F&N Beverages & Marketing Sdn Bhd
F&N Beverages Marketing Sdn Bhd and F&N Beverages Manufacturing Sdn Bhd, collectively, F&N Beverages, form the soft drinks division of Fraser & Neave Holdings Bhd. F&N Beverages is Malaysia’s largest soft drinks distributor and manufacturer and has a total workforce of about 1,400 employees in 23 offices throughout the country. The company operates five manufacturing plants nationwide, including a state-of-the-art facility at its headquarters in Shah Alam, Selangor. F&N Beverages distributes F&N products such as 100PLUS, F&N Fun Flavours, SEASONS NutriSoy and NutriWell, myCola, Fruit Tree, Ice Mountain Mineral Water and F&N Cordials. In Malaysia currently, the company distributes Red Bull and Oishi Green Tea products. For more information please visit http://www.fnbm.com.my.
Issued by Xcess Communication on behalf of 100PLUS and F&N Beverages Marketing Sdn Bhd.
For additional information or clarification, please contact:
+60 (19) 313 6011 • xcesscom(at)gmail(dot)com • xcesscommunication(at)yahoo(dot)com