Automation Helps AP Publish 10 Times More Earnings Stories

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Plans For Enhancement, Expansion Underway

Automation has allowed us to free reporters to focus on less data processing and put more energy into high-level reporting.

Automated Insights, (Ai), the world leader in producing personalized narrative content from Big Data, announced today that its Wordsmith platform is automatically producing 3,000 stories per quarter for The Associated Press - a tenfold increase over what AP reporters and editors created previously. In addition, the stories contain far fewer errors than their manual counterparts.

Since automaton began in July, Ai has worked with AP to add a number of enhancements to the stories. Descriptions of businesses have been included and the stories now contain forward-looking guidance provided by the companies.

“Our customers tell us they are thrilled to be getting more content about companies in their states and regions,” said Lou Ferrara, the AP vice president and managing editor who oversees business news. “Automation has allowed us to free reporters to focus on less data processing and put more energy into high-level reporting.”

Ferrara added that automation hasn’t taken anyone’s job at AP. “Automation was never about replacing jobs,” he said. “It has always been about how we can best use the resources we have in a rapidly changing landscape and how we harness technology to run the best journalism company in the world.’’

Starting with data from Zacks Investment Research, Wordsmith uses natural language generation algorithms to write earnings stories.

While the majority of the companies covered by Wordsmith are based in the United States, Automated Insights CEO Robbie Allen says the scope will expand. “We hope to offer reports on some Canadian and European companies soon,” he says. “Automation allows for quality reporting on a global scale.”


Automated Insights (Ai) uses its patented Wordsmith natural language generation platform to transform Big Data into written reports with the depth of analysis, personality and variability of a human writer.

Using artificial intelligence to dynamically spot patterns and trends in raw data and then describe those findings in plain English, Wordsmith can automate 2,000 stories per second. The platform generates insightful, customized content on an unprecedented scale for clients like the Associated Press, Samsung, Comcast, and

Automated Insights also offers applications that run on its Wordsmith platform including Wordsmith for Marketing, which enables marketing agencies to automate reporting for clients. Learn more at

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James Kotecki
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