True Nopal Expands Their Eastern Seaboard Footprint

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Whole Foods Markets answers prickly pear prayers in the Northeast

After a powerful courtship and heavy flirtation with Whole Foods Market shoppers through their recent placement in the retailer’s Southern Division stores, True Nopal Cactus Water is now available in the health and wellness giant’s outposts in New York, New Jersey and Connecticut.

True Nopal is an all-natural, naturally sweet beverage made from the prickly pear cactus that contains all 24 powerful betalain antioxidants. True Nopal is believed to help reduce inflammation, as well as fight many hangover symptoms including nausea and dry mouth. The health benefits to the drink are endless and its bold move to the masses in the Northeast ensures that it will quickly become a staple in many homes across the United States. It’s best known as a low-calorie alternative to a variety of plant waters, specifically coconut water, in which True Nopal carries half the calories, half the sugar and double the flavor.

“We are humbled and elated that Whole Foods has had such faith in our product,” said Tom Zummo, Chief Operational Officer. “As a grocer that provides families with only the best quality foods and drinks, Whole Foods is a brand we are proud to continue to foster a strong partnership with.”

Launched in spring 2014, the fruity nutritional powerhouse, initially embraced as a drink for fitness and weight-loss aficionados, is now enjoyed by a number of individuals who are simply looking for a great tasting product.

As of spring 2015, True Nopal can be found in over 3,500 grocery stores across the country and retails for $5.99 for the 1 Liter and $2.99 for the 500ml.

For more information or to find a local retailer near you, readers can visit

Tru Nopal believes in providing products that are both good tasting and good for you by helping support your active, healthy lifestyle. They are passionate about doing things that are good for the environment.True Nopal maintains a faithful commitment to preserving and sustaining the planet - specifically the North American deserts from which True Nopal Cactus Water was born.

EDITOR'S NOTE: For more information on True Nopal Cactus Water or to speak to Tom Zummo, please contact Nancy Trent or Pamela Wadler at 212-966-0024 or pam(at)trentandcompany(dot)com.

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Pamela Wadler