Argus Insights Looks to Consumer Mindshare to Offer a No-Cost Analysis of Brand, Product, and Technology Trends at the 2015 Consumer Electronics Show (CES)

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Argus Insight’s CES report wades through the chaos of one of the largest events in consumer technology to provide actionable insights. Discover which hot new products and technology trends to take note of in the coming year.

Intel Saw the Most Attention Throughout CES, Dwarfing the Mindshare of Other Popular Brands

Major players like Intel & Samsung are supporting the growth of IoT as they focus on making technology that helps humans

With so many advances in technology being presented at one event, the outcome can be a bit overwhelming.

Argus Insights has simplified CES by looking to consumer mindshare to determine which component suppliers, brands, products, and technology trends received the most interest, and have the most potential to influence the technology market in the months to come. The CES 2015 Report, finds that:

  •     Intel was the most talked about Component Supplier, as their omnipresence worked in their favor
  •     The introduction of driverless cars, wearable keys, and automated valet services made ‘Automotive’ top of mind    
  •     Android gained attention by pairing up with automotive, television, wearable & smartphone manufacturers    
  •     Samsung’s dedication to expanding the Internet of Things helped them gained a majority of the brand mindshare

To learn more about the advances in the Internet of Things, like smart watch valets and Selfie drones, why and how Intel and Samsung won consumer interest at CES, and where other brands and products fit into the buzz surrounding CES, download a free copy of this comprehensive CES Report.

Argus Insights will also track the buzz surrounding Mobile World Congress in March of this year. A Webinar will be hosted just before MWC, in late February. Please indicate interest, and Argus Insights will update you with the specific date and time.

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John Feland
Argus Insights
877-992-7487 Ext: 1
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