Whilst the technology is still very new and exciting, insurers need to see real ROIs from usage based insurance.
(PRWEB) January 27, 2015
Register and join in the discussion here: http://www.tu-auto.com/insurance-telematics-canada/content-webinar.php
Incentivizing Canadian drivers to take out a UBI policy plan
For UBI in Canada to reach 10% of policyholders (as it has done in the United States), insurers need to understand consumer motivations and reservations so that the right marketing angle can be found to attract new drivers.
Jack Palmer, Project Director at TU-Automotive and moderator for the webinar, added, “Last year was the break-out year for insurance telematics in Canada. Whilst the technology is still very new and exciting, insurers need to see real ROIs from usage based insurance. A great starting point is to figure out what consumers really think about such products – and this is what we will uncover in the webinar.”
The live webinar will cover:
- How marketing campaigns can educate and enlighten the consumer so that more leads are created for insurers to build their book of business
- The need for insurers to create marketing campaigns that can be modified to attract different segments of the market (e.g. Gen Y/Millennials will be more open to interaction on social media than older drivers)
- How far have we come? Discover if the Canadian public's concerns about privacy and data ownership have started to wane due to evidence of improved driving, reduced premiums and a media spotlight on how the technology works
Registrants will also have the opportunity to join in live polling and Q&A with the speakers, as well as gain exclusive insights to the insurance telematics industry from these thought leaders.
Register for the complimentary webinar here: http://www.tu-auto.com/insurance-telematics-canada/content-webinar.php
Note: Registrants will be sent the recording of the webinar. TU-Automotive advises those who cannot attend on the day to sign up and a recording will be sent afterwards.
Insurance Telematics Canada 2015 Conference & Exhibition
This webinar has been organized in the run-up to The Insurance Telematics Canada 2015 Conference & Exhibition (23rd-24 April 2015, Westin Prince Hotel, Toronto). The conference will unite the emerging technical players of the UBI space with Canada’s biggest insurance carriers and brokers, making this a must-attend event to coincide with the recent rapid expansion of the industry.
For the conference program and speaker line-up, access the e-brochure at: http://1.tu-auto.com/LP=561 or contact the TU-Automotive team at insurancecanada(at)tu-auto(dot)com
For all the latest updates from Insurance Telematics Canada 2015, visit: http://www.tu-auto.com/insurance-telematics-canada/
Register by January 30 via the secure link below to take advantage of a $300 saving on all conference passes: http://www.tu-auto.com/insurance-telematics-canada/register.php
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