Royal Blue Apparel Turns to Simparel to Support Rapid Growth and Streamline Operations

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Royal Blue parent and private label producer BM Merchandising Co. is replacing legacy system and other independent software tools with the all-in-one Simparel Enterprise solution. The company expects the cloud-delivered software to provide measurable improvements and propel more efficient growth.

Simparel, Inc. (, leaders in next-generation business software for fashion and consumer goods brands, manufacturers and retailers, announces that BM Merchandising Co. LTD (BM Group) will replace its legacy business system and other generic software tools with the all-in-one Simparel® Enterprise solution. In addition to managing its popular Royal Blue® men’s and juniors denim and knit apparel brands, the company will also use the natively integrated ERP, PLM, SCM, WMS and other software modules in Simparel to support its New Jersey-based private label business and China-based manufacturing and supply chain operations. By centralizing all information under a single, easy to use IT solution, the new cloud-delivered solution promises to streamline global operations and more efficiently support current and future growth.

“With our rapid growth, we recognized the need for a more capable and integrated business system,” explained Beili Liu, Vice President of Royal Blue Apparel. “After a three month evaluation, Simparel was our clear choice. It met all of our system requirements and offered the cloud delivery we wanted to manage global communications. The knowledgeable Simparel team was able to effectively demonstrate how every step of our product lifecycle can be managed in a single, easy to navigate system.”

BM Group is planning to implement Simparel across its entire design and development, sourcing and production, sales and marketing, warehousing and distribution teams and processes. The Simparel vendor portal solution will enable both owned and partnered manufacturing facilities to collaborate directly in the system to ensure all relevant information is always up to date and accessible and all processes are transparent and compliant.

“Simparel will provide us with much more robust capabilities and performance than our previous systems,” continued Liu. “Based on what we now know about the Simparel system and experienced team, we expect to quickly benefit from having a single source of truth for our business that will help eliminate redundancies, improve inventory accuracy, reduce order error rates, and give us the ability to better report and analyze all aspects of our operational and financial performance.”

“We are excited with the opportunity to help BM Group advance their business,” noted Simparel SVP Sales and Marketing John Robinson. “By investing the time to learn about available technologies and carefully identify the best fit solution, they are ensuring their path to rapid and measurable business improvements and more efficient and profitable growth into the future.”

About BM Merchandising and Royal Blue Apparel

Founded in 1996, BM Merchandising Co., LTD specializes in the development, sourcing and manufacturing of young men’s street wear. Due to consistent success in forecasting fashion trend and development of new fabric and styles, the company has gain a solid reputation in the North American market place. With its strongest categories being denim tops/bottoms, fleece tops/bottoms, chinos, and tees for men, juniors, and boys, BM provides licensed merchandise to major retailers, brands and universities.

In addition to developing private labels, BM Merchandising holds in-house labels for wholesale. Its Royal Blue® for men and boys and Royal Blue Juniors® brands are sold in over 1,000 stores across the US, Canada, and the Caribbean; from smaller urban boutique stores to large national chain stores. For more information, visit and

About Simparel

Designed for the apparel, footwear, accessories, home furnishings and other soft goods industries, Simparel empowers brands, manufacturers and vertical retailers to reach their full potential by accelerating and improving performance across the entire business and global supply chain. The Simparel Enterprise Solution provides global process visibility, control and collaboration by combining traditionally independent Product Lifecycle Management (PLM), Sourcing & Supply Chain Management (SCM), Materials Requirements and Manufacturing Planning (MRP), Electronic Data Interchange (EDI), Warehouse Management (WMS) and other productivity tools into a single, fashion-focused business system.

The fully integrated end-to-end functionality of Simparel keeps teams and vendors working on the same page. Real-time visibility into product development, orders, inventories, production and supply chain processes enables users to make more informed decisions - faster - across the entire business. The next-generation Simparel software architecture is simpler to deploy and offers greater scalability, performance and total cost of ownership than traditional enterprise solutions. Clients routinely report cost reductions and increased agility and responsiveness across their product development, sourcing, manufacturing, distribution and other business processes with Simparel. For more information, visit

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Simparel is a registered trademark of Simparel, Inc.
Royal Blue and Royal Blue Juniors are registered trademarks of Royal Blues Apparel Inc.
All other trademarks and trade names are the property of their respective holders.

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John Robinson
Simparel Inc.
(212) 279-5800 Ext: 418
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Simparel - Fashion & Apparel ERP, PLM and Enterprise SolutionsRoyal Blue Apparel and BM Merchandising Co. LTD