[Heavenly Beasts] really demonstrates PinMart's mission statement about being more than pins. We really do love to recognize, inspire, and promote people's dreams, and this is a great example of that.
(PRWEB) February 11, 2015
PinMart's custom products are being used in a new way, with the launch of Heavenly Beasts, a couture line of dog harnesses and apparel that combines fashion with aromatherapy. PinMart worked closely with the business's owner, Laura Keivan, when designing the locket-shaped charms, which are included with every piece of apparel that the shop will sell. Inside each of these lockets will be what Keivan calls a "cloud", an aromatherapy insert that Keivan also designed herself. The cloud and locket were actually the start of the entire venture, Keivan explains. "I came up with the idea...at the kitchen table. I was messing around with essential oils and my three dogs were just hanging out, enjoying the scent." From that realization came the concept of creating calming scents that dogs could wear that would not contact the skin directly, since the oils would be inside the charm attached to the harness.
And so Keivan contacted PinMart and began work with one of its custom lapel pin reps to create the unique, show-stopping charms, that matched perfectly the capes and coats she designed for dogs to wear in all weather, with materials like cashmere and wool. And while the line right now focuses on small dog breeds, Keivan intends to expand the business to include dogs of all sizes, with charms to match.
"It's great when unique opportunities like this come up: it really demonstrates PinMart's mission statement about being more than pins. We really do love to recognize, inspire, and promote people's dreams, and this is a great example of that," explains PinMart custom lapel pin rep.
The website launched this week and Keivan is in talks with hotel chains to create dog friendly packages for guests, which will include her designs and charms.
About PinMart: PinMart, Inc. is a privately held company located in Mount Prospect Illinois, a suburb of Chicago, specializing in the design and manufacture of stock and custom designed emblems, custom lapel pins, and charms. PinMart sells stock products via its online store and offers custom design and manufacturing. PinMart has taken advantage of its well positioned internet presence and now boasts a client list that includes over 300 of the Fortune 500 companies.