“Partnering with Yoursphere to create our ‘Twinkle Toes’ site and app made financial, policy-driven sense for SKECHERS,” said Kristen Van Cott, Senior Vice President, Creative Development.
Silicon Valley, CA (PRWEB) January 29, 2015
Yoursphere Media, Inc., a youth-only social media solution provider for brands, non-profits and corporations, announced today that it is creating a branded children's online community, app and virtual store for SKECHERS, USA, Inc., the billion-dollar global leader in the high performance and lifestyle footwear industry. “Twinkle Toes,” named for SKECHERS’ popular children’s shoe line, is a lively and engaging digital online destination just for kids that is compliant with the federal Children's Online Privacy Protection Act (COPPA).
“Partnering with Yoursphere to create our ‘Twinkle Toes’ site and app made financial, policy-driven sense for SKECHERS,” said Kristen Van Cott, Senior Vice President, Creative Development. “Most especially considering Yoursphere Media is a trusted and experienced player in creating digital destinations for young people that are creative, vibrant and fun, with the critical bonus of being COPPA compliant.”
“As more brands and other institutions venture into providing niche social community sites and apps for the influential youth market, they run into the financial and technological challenges of becoming COPPA-compliant,” said Yoursphere CEO/CFO Lee Rees. “This aspect of online privacy protection is an important consideration for being a responsible provider of youth digital products. Yoursphere Media, a proven leader in family- and youth-centered social media solutions, gives companies an easy way to have their own branded youth-focused website and apps without having to go undertake those challenges.”
SKECHERS’ Twinkle Toes (twinkletoesusa.com), aimed at girls and young teens, will offer its own games, videos, apps and contests within their community as well as showcase its retail line and new products. Through the Yoursphere platform, SKECHERS gives Twinkle Toes members the tools to create their own profiles and stay connected through photos, videos and blogs. Kids are in an environment that is dedicated to promoting their skills and self-expression, and that provides awards and incentives for developing responsible digital citizenship.
Yoursphere Media, Inc., provides a vibrant, interactive social network for kids and teens and is the social media solution provider for youth brands, non-profits and corporations. Available in the Apple App and Google Play stores and online, fully compliant with the federal Children’s Online Privacy Protection Act (COPPA), Yoursphere offers the best of social media to support youth interests, talent, and aspirations. Members interact through “spheres,” around common interests, create their own blogs and share pictures and videos. Focusing on the entire family, Yoursphere Media publishes YoursphereForParents.com, providing practical tools, information, and tips to support families’ healthy digital experience. Visit Yoursphere.com. Find the Twinkle Toes app in GooglePlay at play.google.com/store/apps and in iTunes at itunes.apple.com/us/app/skechers-twinkle-toes.
SKECHERS USA, Inc.: SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and in over 100 countries and territories through the Company's international network of subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well as through joint ventures in Asia and distributors around the world. For more information, please visit http://www.skechers.com, and follow us on Facebook (http://www.facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).