Idea Grove Publishes “B2B Guide to Marketing & Sales Alignment”

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New guide provides tips on how to convert more leads into customers by aligning your marketing and sales teams

Marketing and sales alignment ebook
Marketing has to understand what type of leads the sales department needs, and vice versa. Overall, you want to make sure everyone on your team is working together as productively and efficiently as possible, which is why alignment makes the most sense.

Idea Grove, an integrated PR and marketing firm specializing in enterprise technology clients, recently published a free ebook that explains how to get more out of your customer acquisition efforts by aligning your sales and marketing teams. This ebook will help you establish an alignment strategy using brand messaging and strategic user experience.

“Sales and marketing are dependent on each other, but they are often pitted against one another,” said Scott Baradell, Idea Grove president and founder. “Instead of having them in separate silos, break down those barriers and create a more transparent system that benefits everyone.”

Aligning your marketing and sales departments has many advantages, including:

  •     Increasing the number of new and repeat customers
  •     Decreasing the cost of customer acquisition
  •     Reducing the conflicting and confusing signals you send to prospective customers
  •     Shortening the sales cycle

“The key to this strategy is getting both departments on the same page,” Baradell said. “Marketing has to understand what kind of leads the sales department needs, and sales needs to give marketing the information it needs to be successful. Overall, you just want to make sure that everyone on your team is working together as productively and efficiently as possible, which is why alignment is so important.”

About Idea Grove
Idea Grove, a Dallas-based public relations and inbound marketing agency, helps enterprise technology companies reach media and buyers by combining proven PR strategies with a proprietary digital marketing system. The agency creates custom public relations and inbound marketing programs for its roster of national B2B technology clients, which range from Fortune 500 companies to high-growth, venture-backed startups. Idea Grove drives brand awareness, online engagement, and sales conversion by integrating public relations, social media, search marketing, content creation, web design, and conversion rate optimization in an efficient, scalable system.

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Taylon Chandler
Idea Grove
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