Retail Analytics for In-store Execution with Launch of Askuity’s Mobile App

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Application extends the value of POS and inventory analytics by enabling smarter and faster in-store merchandising

Askuity Inc., (http://www.askuity.com), creator of an award-winning cloud retail analytics platform, today announces the launch of Askuity’s Mobile App to bring the power of big data retail analytics to employees when in-store.

Askuity’s Mobile App enables retailer and product supplier in-store merchandising teams to access the information they need to do their work in real-time without having to rely on store-generated reports or dated spreadsheets sent out by head office.

“Askuity is solving the problem of ‘last mile’ visibility which has long plagued in-store teams,” said Eric Green, CEO of Askuity. “In-store personnel play a key role in successful retail execution for retailers and product suppliers but without real-time product and store performance data, they’re doing their jobs half-blind.”

With Askuity’s Mobile App users can:

  • Use the device’s camera to scan a product barcode to quickly access the performance data of that product in that store
  • Quickly and easily review current and historical store-level and regional performance at the category or SKU level
  • Be more productive by making it easy to get the analytics and insights they’re looking for instantly through a user-friendly app optimized for the smaller screens of smartphones and tablets.

With Askuity’s Mobile App being an integrated part of the platform, all personalized user settings including product and store ‘Tags’ seamlessly flow through to the mobile experience. In addition, user-level security settings also sync with the app to give complete control over which users see which information so companies can limit their in-store personnel to only see the data relevant to them.

“Armed with Askuity, in-store teams have instant access to store-level sales and inventory analytics, which they can use to make better merchandising and replenishment decisions in less time. This all happens without the need for someone in the head office to manually send out complicated reports to their reps. Everybody wins,” says Green.

Askuity’s Mobile App leverages ever-increasing smartphone and tablet computing power, geo-location functionality and cloud big-data analytics to put merchandising insights directly into the hands of those people best placed to act on those insights. With no need for custom devices or software, the field teams can be live as soon as they download the app and log into their Askuity accounts.

Please visit the Apple App Store to download Askuity’s Mobile App. Android will be available in early 2015.

About Askuity
Askuity is a cross-retailer big data analytics platform that connects retailers and product manufacturers with insight and information, enabling better collaboration, planning and retail execution. Accessible in the cloud from any device, Askuity combines automated data sharing with easy-to-use, powerful analytics tools and mobile technology to drive better sales, marketing and supply chain outcomes. Askuity was recently named a Company-to-Watch by the Deloitte Technology Fast 50 and a CIX Top 20 Innovative Technology Company. Askuity – See What’s in Store. For more information, please visit http://www.askuity.com.

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Katie Camacho
Askuity
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