Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Beyond Analysis strengthens Australian Leadership Team with new Chief Executive Officer
  • USA - English


News provided by

Beyond Analysis

Feb 04, 2015, 01:00 ET

Share this article

Share toX

Share this article

Share toX

Jeff Sanders Australia CEO
Jeff Sanders Australia CEO

London, UK (PRWEB UK) 4 February 2015 -- Award winning data insights and analytics company Beyond Analysis, part of STW, has appointed Jeff Sanders as CEO to lead its Australian operation. He joins the agency immediately.

With more than 20 years’ industry experience, Sanders joins Beyond Analysis from Global Red, where he was CEO for three years. His impressive data and direct marketing career also includes time spent at some of Australia’s leading agencies, including nine years at RAPP as MD, plus roles at BWM, Leo Burnett and George Patterson Y&R among others.

As CEO, Sanders has been tasked with further growing the Australian Beyond Analysis business. He will also contribute to STW’s strategy of further entrenching a data-centric approach to marketing and communications across its stable of companies.

Beyond Analysis CEO, Paul Alexander said: “Having worked with Jeff at Leo Burnett nearly 20 years ago, I know that Jeff is a unique talent and it feels like I have waited 20 years for the opportunity to work with him again. Beyond Analysis has worked hard to build our reputation for being able to connect insights from behavioural data to commercial success for our clients, and Jeff’s ability to connect the dots from data, to insight, to execution and deliver real ROI is second to none. I can therefore think of no one better than Jeff to lead our Australian operation.”

Sanders has also been keen to work with Beyond Analysis founders Paul Alexander and Will Beresford again for some time, particularly given the strong views on the future of the data-driven marketing business that they share.

“With the recent partnership with STW developing, the timing felt right. Beyond Analysis is in a very dynamic space - that frankly, in agency-land, is lacking in dynamism. Therefore, there is a real opportunity to get data out of the 'back room of reflective research oriented reporting' and become a 'catalyst for action' that drives results, sitting at the 'big boys' table, making things happen.

“I'm a pretty hard-core, customer focussed, sales driven marketer. And very well versed in the dynamics that create a positive relationship between the agency and its clients and how data - and in particular, transactional data - can effectively transform a clients approach to marketing and customer engagement. This combination of single customer view comms and data driven, evidence based decision making is where you really need to be in marketing today.”

Sanders replaces Neil Boulton as CEO who is leaving the company in February.

Beyond Analysis Australia is part of STW, Australasia’s leading marketing content and communications group. It is Australia's leading specialist customer data analytics and marketing insights firm, with offices in Sydney and London.

-ENDS-

About Beyond Analysis
Beyond Analysis is here to help our clients grow their business.
We help transform companies by putting actionable insights from data at the heart of their business. This, in turn, helps them make smarter decisions, identify & open up new revenue streams & ultimately grow corporate value.
Taking their biggest assets, their people & their data, we add our skills, experience, knowledge & technology & turn it into value. We do this by turning scary amounts of data & spreadsheets into meaningful bite sized chunks of information that are easily understood by anyone in your business, leading to a step change in performance.
We specialise in Retail, Financial Services & Travel using data to help our clients understand their business performance through a customer lens. To make evidence based decisions, rather than rely on hunch or gut instinct.
We are good at what we do. We have won awards & are proud to work with some of the leading names in our specialist sectors. We are also Visa's Strategic Insight & Analytics Partner & they are a shareholder in our business.
We deliver our work through five service offerings:
• Data Strategy - We help you figure out how to use your data to grow your business. Be it the basics of good data collection, through to data monetization strategies.
• Customer Intelligence - We use data to help you understand your performance through a customer lens. Creating a common understanding of customers across the business.
• Data Visualisation - We turn your complex information into bite-sized, digestible infographics so you & your business can quickly & easily get to grips with your customers.
• Engagement Strategies - We use data to help our clients develop the optimal engagement strategy so that you know how, when & what to communicate to your customers.
• Quick & Easy™ Reporting - Our cloud based solution provides a multi-channel, detailed view of your customers at the click of a mouse for everyone in your business.

William Beresford, Beyond Analysis, http://www.beyondanalysis.net, +44 2088757020, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.