Tour de Force Appoints Ken Ledyard to Director of Channel Sales

Share Article

Ledyard responsible for development and launch of new Channel Partner Program.

Tour de Force, Inc.™, a leading provider of enterprise customer relationship management, business intelligence, sales force automation, and business process optimization software solutions has named Ken Ledyard as Director of Channel Sales. As Director of Channel Sales, Ledyard will manage the strategic and tactical operations of the newly created Channel Team as the company extends into a new distribution model to expand sales, services, and support to the market. Ledyard will work closely with the leaders of each department internally and will also work closely with partners to ensure the newly created program is delivering value to partners and allowing them an additional opportunity to grow their business through sales of the Tour de Force product and associated services.

Ledyard has over 16 years of experience working with Channel Partners in the technology industry and has held positions with Microsoft that provided him valuable experience working with partner organizations of various sizes and industry focus. Ledyard has also held positions in a Value Added Reseller (VAR) organization, giving him the ability to understand both the vendor and partner perspective. The experience of working on both sides of the distribution channel will be a tremendous asset as he creates the Tour de Force Channel Program.

Ledyard began in the technology industry in 1998 with Solomon Software and continued when Great Plains and ultimately Microsoft completed acquisitions in 2000 and 2001 respectively. During his time at Microsoft, Ledyard worked with partners who specialized in Microsoft Dynamics ERP and CRM products. In 2010, Ledyard left Microsoft to join a Microsoft Dynamics Partner as the Director of Marketing, where he continued to be closely tied to vendors and the technical sales process. “I enjoyed the time I spent at Microsoft and was fortunate to work with several great peers and partners. Working for a Microsoft Partner organization gave me an additional perspective to understand challenges VARs face in today’s market. Having experience on both the publisher and partner side allows me a complete view to build a program that will truly be beneficial to both sides,” Ledyard explains. Ledyard has a Bachelor of Science in Marketing from The University of Findlay.

“Ken is going to help Tour de Force expand our brand footprint by scaling our business to include Channel Partners,” remarked Matt Hartman, President/CEO of Tour de Force. “He has a tremendous amount of experience and understands what organizations are looking for in a partnership with their vendors. Launching the Tour de Force Channel Program will allow us to meet our growth initiatives which will benefit our clients and will provide VARs the ability to establish a profitable business and allow them to extend the value they offer to their clients and prospects.” Hartman continues, “For the past 13 years our solution has been one of the best kept secrets in the industry, outside of our core focus in the distribution industry. I’m excited about the future; with the recent inclusion of Tour de Force in the Gartner Magic Quadrant for Sales Force Automation, and the launch of a Channel Program which will give our partners the ability to represent Tour de Force, we anticipate that our solution will gain a much higher profile in the market.”


Tour de Force, Inc.™ develops, sells, implements, and supports enterprise software solutions with a focus on customer relationship management (CRM), sales force automation (SFA), business intelligence (BI), and business process optimization (BPO). While Tour de Force was developed specifically for the distribution industry, it’s an ideal fit for any organization that operates in a B2B selling environment, and is currently being utilized in the Distribution, Manufacturing, Construction, Furniture Dealer, and Technology industries. To learn more about Tour de Force, including our full integration with Microsoft Outlook and over 40 leading ERP systems, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ashley Heath
Follow us on
Visit website