Former VP of Asset Management at Walt Disney Studios Dan McGraw Joins CELUM North America

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CELUM, one of the leading enterprise Digital Asset Management companies, today announced the appointment of industry strategist Dan McGraw as Managing Director, North America. In this position, he will be responsible for the development and deployment of the company’s cross-channel sales and marketing strategy, while also working closely with the executive team to further define CELUM's positioning and go-to-market plan in North America.

Dan was previously Vice President of Asset Management at the Walt Disney Studios, where he was responsible for media management and workflow strategies across the segment. Previously, he was founder and president of Seven Dials Media, a digital asset and content management consulting firm with clients such as McDonald's, Caterpillar, SAP, The Academy of Motion Pictures Arts and Sciences, and DDB Advertising. Dan also held strategic and technical management positions at Whitehouse Post and Avid Technology.

“Dan has over 20 years experience in helping clients from many industries with their digital media, marketing and content platforms", says Michael Kraeftner, CEO of CELUM. "He will bring leadership to our North American staff operation and play an important role in supporting our growth. We are pleased to be welcoming him to the team.”

Dan McGraw adds: "CELUM has one of the most powerful enterprise digital asset, product information and brand management platforms available today and its customers know it. Marketing and brand managers have far better options than they might realize. I'm excited to be helping customers with their workflow challenges, while expanding CELUM's reach into North America."

Further information:
Visit or call (844)444-8420 Extension 104.

About CELUM:
Founded in 1999, CELUM is now one of the fastest growing developers of marketing technology software for Digital Asset Management and Brand & Product Content Management. Our solutions automate and accelerate communication, marketing, and sales processes, reduce costs and help our customers achieve greater flexibility in day-to-day operations.

More than 700 clients in 32 countries with 700,000 users already trust in CELUM software products. Including leading brands like 3M, CLAAS, Dior, L‘Oreal Professional, MAN, Shiseido, Toshiba, Toyota, Universal Music or VW.

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Rainer Sommer
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Rainer Sommer
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