Habitat for Humanity of Metro Denver Chooses iWeSocial to Help Enhance Social Media

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iWeSocial will provide regular analytics and reporting along with access to their web analytics platform called iWeSocial IQ to improve Habitat's brand awareness and marketing efforts.

iWeSocial IQ: The power to make informed decisions

The iWeSocial IQ dashboard is an insightful tool that will help us analyze what's working best.

iWeSocial, a leader in delivering actionable insight to businesses, today announced that they have been selected to partner with Habitat for Humanity of Metro Denver to help monitor and measure the organization’s social media efforts. The iWeSocial Insights team will analyze and track mentions of the Habitat brand from across the entire public web using their iWeSocial IQ platform. The team will provide a regular cadence of “Social Insight” reports to highlight marketing effectiveness, brand reputation, and campaign or event opportunities to Habitat’s marketing team.

Habitat Metro Denver’s marketing team will also leverage the iWeSocial IQ platform for real-time media monitoring and analytics.

“We’re so excited to be partnering with iWeSocial in 2015 to refine and enhance our social media efforts,” said Robyn Burns, Sr. Communications and Marketing Manager for Habitat for Humanity of Metro Denver. “The iWeSocial IQ dashboard is an insightful tool that will help us analyze what’s working best in our current social media efforts, and the Social Insights reporting will be so beneficial in helping us create more effective content across our social media platforms.”

Dr. Evan Escobedo, Practice Principal for iWeSocial, noted, “We are thrilled to announce this partnership with Habitat for Humanity of Metro Denver. Our company, Zunesis, has been a long standing partner of Habitat since 2007; and we believe in their cause. To partner with them on a technology level to help them maximize their marketing efforts becomes really exciting for us.”

iWeSocial IQ is a hosted big data analytics platform that gives businesses the power to make data-driven decisions about their brand. The platform combines media monitoring, analytics, and rich visualization to assist marketing, operations, and sales teams within any industry or vertical.

About iWeSocial:
Headquartered in Denver, Colorado. iWeSocial, a division of Zunesis, Inc., is a digital marketing firm that serves both small and large clients across multiple industries and verticals.

Our core services include Social Media Listening, Management, and Engagement; Market and Brand Research; as well as Inbound Marketing and SEO. Our social listening and analytics platform, iWeSocial IQ, is best in industry for social media listening, brand reputation, customer sentiment, competitive standing, and industry analysis. For more information, please visit http://www.iwesocial.com.

About Habitat for Humanity of Metro Denver:
Habitat for Humanity of Metro Denver is part of a global, nonprofit housing organization that seeks to put God’s love into action by building homes, communities, and hope. Habitat is dedicated to eliminating substandard housing locally and worldwide through constructing, rehabilitating, and preserving homes; advocating for fair and just housing policies; and providing training resources to help families improve their housing. Habitat was founded on the conviction that everyone deserves a simple, durable place to live in dignity and safety and that decent shelter in decent communities should be a matter of conscience and action for all. Habitat for Humanity of Metro Denver has served more than 600 families throughout its 36-year history in Denver. For more information, please visit http://www.habitatmetrodenver.org.

Media contacts:
Megan Shaffer / Zunesis, Inc.

Robyn Burns / Habitat for Humanity of Metro Denver

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Megan Shaffer
Zunesis, Inc.
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