CMR Institute to Focus on Market Access and Industry Transformation with New Educational Resources in 2015

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Non-Profit Leader in Biopharmaceutical and Medical Device Education Adds E-Courses and Other Tools to Help Professionals Succeed in a Rapidly Changing Industry

CMR Institute

Michelle O'Connor, President and CEO of CMR Institute

The degree and rate of change now occurring in the healthcare marketplace is extraordinary.

The non-profit CMR Institute, a leading education provider for biopharmaceutical and medical device professionals, has launched several and is planning to add more new e-courses, programs, and resources to help customers better understand a rapidly changing industry and succeed in the marketplace.

“We diligently update our training content to reflect changes, something we’ve done for more than 40 years. But the degree and rate of change now occurring in the healthcare marketplace is extraordinary,” said Michelle O’Connor, President and CEO of CMR Institute. “Our newest resources reflect that and help our clients adapt and get ready quickly.” These include:

New Resources on Market Access: CMR Institute now offers the Market Access Insider Experience, an annual subscription service to the latest market access e-courses, webinars, podcasts, and other field engagement tools. Also, new in 2015, is a Market Access Certificate designed specifically to help marketers understand how the marketplace changes are impacting their role.

ACOs and Industry Conference: CMR’s third annual ACOs and Industry: A Collaboration of Value Conference takes place March 26-27 in Minneapolis, focusing on effective collaboration between accountable care organizations and life sciences companies. This increasingly must-attend educational program will explore how life sciences companies can successfully partner with ACOs as they become more engaged in population health management and value-based payment models.

Continued Thought Leadership: CMR Institute continues to connect industry professionals with leaders at the forefront of healthcare transformation. Its webinars, white papers, and other educational resources feature clinical and pharmacy decision-makers from Montefiore, Mount Sinai, Geisinger, Allina Health, Renown Health, and CVS Health, among others, providing expert insights and real-world perspectives on how business practices are changing.

Expanded Resources for Specialty Pharma and Medical Device & Diagnostic Companies: Sales consultants will benefit from new resources, training tools and other instructional content designed to bring value to providers and payers with topics such as outcomes research, patient engagement, and emerging sales models.

New App: Our learning experts have developed a mobile gaming app to support engagement and retention in the field and help sales professionals increase productivity during wait times.

Other Enhancements: As part of its commitment to providing the highest level of service, CMR Institute has enhanced its website as well as its client account management services to customers throughout the world to ensure they are informed and engaged to develop successful strategies and increase collaboration as the industry continues its transformation.

For more information about these resources, go to or call CMR Institute at 1-800-328-2615.

CMR Institute is the leading independent provider of non-branded education for the pharmaceutical, biotech, and medical device industries and has educated more than 150,000 professionals. Founded in 1966 by physicians to enhance professional education, CMR Institute’s expert content is developed and updated by leading industry experts and distinguished thought leaders. CMR Institute’s not-for-profit status allows it to continually invest its resources in its library of education to realize its mission, which is to advance knowledge to enhance healthcare. To learn more about CMR Institute, visit

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