Marketing a landscape business to the right customers saves valuable resources and drives bigger profits than one-size-fits-all marketing.
(PRWEB) January 29, 2015
GetUSales has just released an informative blog titled "Marketing Your Landscape Business to the Right Customers." This blog lists ways that landscape businesses can find the perfect customers for their businesses so they don't waste time trying to recruit unqualified leads. The blog can be seen here.
Phase 1 - What's the USP?
Landscaping business owners should ask themselves what it is that their companies have to offer that makes them unique. Whether it's weekend hours, expertise in native plants, or the best prices in the market, whatever it is that sets the company apart should be used as the USP -- the unique selling proposition. The USP should be the foundation of all marketing materials.
Phase 2 - Checking prices
Landscape business owners should compare their prices to competitors to see if they are more or less expensive than average. If they come out on the higher end, they should make sure their services reflect that higher price. If the business comes out on the low end, business owners should calculate costs to make sure they aren't underselling their services.
Phase 3- Finding the right customers
Finding the right customers means looking for people who need exactly what the company has to offer and who have the resources to pay for those services. This process takes a lot of guesswork and insight. More information on this topic is found in the blog.
Phase 4 -- Marketing the landscape business
The blog states that newspaper and magazine advertising is scattershot and expensive, and that direct and email marketing are preferable for small businesses that want targeted results. Referrals are the best way to get qualified leads, so asking current customers for referrals is great place to start.
To branch out into new areas where referrals are not an option, direct and email marketing are a good way to get introduced to the community. Send potential leads marketing materials with coupons, discounts, and useful information.
Regular contact with leads helps increase brand recognition, but this is where direct marketing falls short because of the expense. Email marketing automation, however, can send out thousands of highly targeted emails every month for the same price as a single newspaper ad.
For more information, contact GetUSales at 855-832-4850 or visit http://www.landscapingmarketingsystem.com.