Assemble Systems Prepares for Growth in 2015 with New Additions to Team

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Assemble Systems adds three new members to the team to drive growth in the new year.

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We’re excited to have Brad, Kaydell, and Samira join the Assemble team. Together, they bring a wealth of knowledge and experience to help drive performance, value, and growth.

Assemble Systems, the leading provider of model-based construction management solutions, has added three new team members to further its expertise and drive growth. Joining the team are Account Executives Brad Hartnagle and Kaydell Barron and Marketing Manager Samira Tily.

Brad Hartnagle brings over 10 years of AEC experience to the team as he begins his role as Account Executive for the eastern region. He is passionate about spreading technology usage throughout the construction project lifecycle to improve design and construction delivery. Prior to joining Assemble, Brad was the Director of Strategic Customer Accounts at Newforma where he played a key role in increasing revenue for the project management tools within the company’s portfolio. In addition to account management, Brad also has experience as a BIM consultant, teaching companies how to improve project deliverables and streamline efficiencies.

Responsible for the central region, Kaydell Barron provides a holistic approach to managing key relationships between Assemble Systems and clients. Her background includes positions from both sides of the client/vendor relationship. She has gained extensive sales experience through her previous positions at On Center Software, Eclipsecurity, LLC, BMC Software, Inc. and NEON Systems, Inc. Working on the client side, Kaydell has held positions at M. D. Anderson Cancer Center, Continental Airlines and Exxon Company USA.

As Marketing Manager, Samira is responsible for the creation and execution of Assemble Systems’ marketing strategy. Samira has more than 8 years of experience enabling construction companies to embrace technology solutions to deliver projects on time and under budget. Prior to Assemble Systems, Samira was the marketing manager at On Center Software. She played a vital role in increasing brand awareness, lead generation, content creation, and creating marketing launch plans for new products.

“We’re excited to have Brad, Kaydell, and Samira join the Assemble team,” said Howard Davis, CEO. “Together, they bring a wealth of knowledge and experience to help drive performance, value, and growth.

About Assemble Systems
Headquartered in Houston, TX, Assemble Systems is a model-based construction management software company. Its flagship product Assemble is a cloud based platform allowing AEC firms to leverage BIM data for increased project insight, advanced project collaboration and data-driven decision making. Assemble is used today to manage over 1,600 projects. The Assemble Systems team includes technology experts and experienced architecture, engineering, and construction industry professionals who are addressing BIM interoperability for design, construction and operation. For more information, visit, or

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Ashley Griffin