Katy Young Announced as President & CEO of Ingenium Marketing
(PRWEB) January 29, 2015 -- Ingenium, the premier marketing and branding agency serving the A/E/C industry, is proud to announce Katy Young as President and CEO. Young has an extensive background in executive leadership, operations, marketing, and client services. As CEO, she will help guide Ingenium's direction and the innovation process to help clients achieve growth and brand recognition. With significant experience in marketing and branding for professional services, Young challenges companies to transform their strategies by putting inbound principals in place that drive growth and create return on investment for clients.
"I’m honored to be selected to lead the organization. Ingenium is made up of a diverse, talented, and highly creative team whose priority every day is to help clients grow," Young says. "I’m grateful for the opportunity and excited to lead such a wonderful team. "
Prior to assuming the role of President and CEO, Katy served as Chief Operating Officer for Ingenium's sister company, ExactSource, a national leader in the delivery of talent and management solutions for A/E/C firms. She will continue serving as ExactSource COO in addition to her new leadership role at Ingenium. Rounding out the executive team at Ingenium is Sarah Walpert serving as Chief Marketing Officer, David Schmidt serving as Chief Sales Officer, and industry veteran Jerry Schmidt will serve as Strategic Advisor.
Ingenium, launched in 2014, was named after the Latin word "ingenium," which means the ability to understand similarities and relationships innate in all humans. The modern word "engineer" was also derived from the Latin word "ingenium," as the roots of both Engineer and Ingenium mean "to do, to act, or to make."
"This is us at our core," says Ingenium Chief Marketing Officer Sarah Walpert, "We believe in helping our clients achieve their business goals through marketing. Our team is an eclectic mix of hard working individuals with a common passion for helping A/E/C firms grow, and we couldn't be more excited for Katy to lead our team."
For more information about Ingenium or to receive a free marketing assessment, go here: http://www.ingenium-marketing.com/get-started
About Ingenium:
Ingenium, an ExactSource company, is the premier marketing and branding agency specifically serving firms in the A/E/C industry. Ingenium was started by core members of ExactSource who, after years of interfacing with clients in the Architecture and Engineering industry, identified a serious need for better and smarter marketing amongst A/E/C firms. Their mission is to build brands and promote growth for clients using cutting edge marketing strategies, without charging an arm and a leg for agency fees.
Service offerings include design, search engine optimization, social media marketing, inbound marketing, branding, and performance analytics. The leadership team is comprised of an eclectic mix of seasoned veterans and fresh millennials with a common passion for using marketing strategies to grow A/E/C firms.
For more information on Ingenium and their marketing services, please visit their website or contact Sarah Walpert at sarah(at)ingenium-marketing(dot)com.
About ExactSource:
ExactSource is the leading recruiting, organizational consulting, market research, and software solutions company providing services to firms in the Architectural and Engineering sector.
ExactSource is best known in the A/E/C industry for their highly acclaimed ExactProfile technology, a system released in 2012 that assesses and catalogs more than 115 critical engineering skill sets and experience levels that aren’t typically identified on a resume. Using this breakthrough screening software, HR managers are able to instantly identify the technical candidates that meet their exact requirements. This methodology provides a smarter way to hire, and it is the objective of ExactSource to have every A/E/C firm across the country using ExactProfiles as part of the hiring process.
ExactSource brings a combined 151 years of experience in technical and leadership recruitment, and has established a prominent presence in the Engineering community. The company successfully serves firms in 39 states across the nation, including over 20 firms on the Top 500 A/E list.
For more information about ExactSource and their consulting, research, and recruiting services, visit their website or contact David Schmidt at dschmidt(at)exactsource(dot)com.
Sarah Walpert, Ingenium Marketing, http://www.ingenium-marketing.com, +1 770-392-7172, [email protected]
Share this article