Laudd to Take Part in Accelerator Pitch Program at NAA mediaXchange 2015

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Winning Idea increases digital monetization through in-page premium content.

The Newspaper Association of America is pleased to announce Laudd, Inc. as a winner of the inaugural Accelerator Pitch Program at NAA mediaXchange 2015, where Laudd will be a featured presenter to the largest audience of media industry executives in North America.

Laudd is one of seven startup companies chosen from 30 finalists to pitch media, advertising and digital leaders on Tuesday, March 17, in Nashville during NAA mediaXchange 2015. Entries were judged on innovation, usefulness to newspaper media companies and creativity.

“We were very impressed by the cloud-based Laudd service that offers in-page premium content because it has the potential to become a powerful tool for the promising future of the media industry,” said Caroline Little, NAA president and CEO. “The newspaper industry has transformed thanks in large part to newspaper media companies partnering with creative solutions to better serve readers, consumers and advertisers.”

“We’re delighted to join the elite group of startups selected to present to news media executives at the NAA mediaXchange 2015” said Atul Tulshibagwale, Founder and CEO of Laudd “this is an unequivocal endorsement of Laudd’s unique in-page premium content service by industry leaders”.

Paywalls and ad-monetization are often thought of as opposing forces. In contrast, Laudd builds synergies between digital subscription and advertising revenue, dramatically increasing both. Laudd enables publishers to easily designate premium content within pages without affecting their social media or search discoverability. With Laudd, publishers display subscription options to non-subscribers on every page, and overlaid on the premium content items. Non-subscribers earn privilege points when content they share generates traffic back to the website, and use these points to seamlessly access the premium content. With Laudd, publishers leverage their richer content items such as infographics, interactive features and video to drive higher subscriptions and social media buzz and traffic. Based in the heart of Silicon Valley in Cupertino, CA, Laudd was founded by serial entrepreneur Atul Tulshibagwale. Laudd is advised by industry veterans including a former managing editor of the Washington Post and a director at the D.School at Stanford.

ABOUT NAA mediaXchange 2015:
NAA mediaXchange 2015 will take place from March 15-18, 2015, at the Omni Nashville. The theme of the conference is the critical role newspaper media play in storytelling, in facing outward to our communities and in improving the quality of our lives. The conference is designed to inspire and provide valuable ideas to help newspaper professionals grow audience and revenue for their print and digital products. Visit for more information.

NAA is a nonprofit organization representing nearly 2,000 newspapers and their multiplatform businesses in the United States and Canada. Members include daily newspapers as well as nondailies, other print publications and online products. Headquartered in Arlington, Va., the association focuses on the major issues that affect today's newspaper industry, such as public policy/legal matters, advertising revenue growth and audience engagement across the medium's broad portfolio of products and digital platforms. More information about NAA and the industry is available at

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Atul Tulshibagwale
since: 07/2013
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