IDR Rebranding Itself into the Future

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IDR Rebranding Itself into the Future. IDR Productions. A premier Orange County video production company, producing commercials, infomercials and online digital content for companies worldwide!

Direct response leader Innovative Direct Response (IDR) is launching itself into the future with a complete makeover. The company’s bold rebranding strategy includes a new location, website, logo, and name. Rechristening itself IDR Productions, the enterprise intends to leverage its fully modernized brand to stay on the cutting edge of marketing trends, as well as accommodate the company’s rapid expansion.

“Our revitalization process is well underway,” beamed Kelly Burke, founder and CEO of Innovative Direct Response. “We’ve moved our offices into the heart of one of California’s premier creative communities – gorgeous downtown Laguna Beach. Not only will the more spacious offices enable us to keep pace with our expanding operations, it will give our team instant access to Laguna’s abundant creative energy. It’s the right move all around.”

“But that’s just the beginning. Our completely revamped website will have a sleek new look powered by the latest high-tech bells and whistles. I’d say it’s a true definition of who we are. And, of course, we’ll be driving it all home with a new logo and new name that reflects the scope of our production capabilities – IDR Productions.”

“I’m absolutely thrilled to be taking IDR to this next stage,” enthused Ms. Burke. “It’s the natural step for a company boasting a long history of producing highly successful commercials worldwide. The rebranding effort will put a whole new spotlight on our creative depth, not only for television and radio commercials, but for web and mobile content as well.”

About IDR Productions

Since its doors first swung open in the early 1990's, IDR Productions has grown into a recognized leader in the art of DRTV marketing. Based in Laguna Beach, the company's mission is to stretch the boundaries of innovative thinking in order to create unsurpassed commercial productions ranging from short form spots to long-form infomercials and social media video content. As CEO and Creative Director of this forward-thinking enterprise, Kelly Burke has harnessed her creative vision to drive a record-setting number of successful television campaigns for a full range of products and services such as Your Baby Can Read!, World Poker Tour, MegaBrands/Roseart, Wild America, Security One Lending, The World Poker Tour, and Cashnet USA. To reach Kelly Burke. 949-273-4511, kelly(at)idrproductions(dot)com,

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Alexis Deol
since: 07/2009
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