Grand View University Junior Wins mygooi™ Design Competition

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Business page ideas bring new energy to gooisocial app

Ashley McKean gave a new twist to the look of business pages in the gooisocial app.

Ashley McKean, a design student at Grand View University, has won a competition to create a new business screen for mygooi’s gooisocial application, the company said.

McKean, who is from Des Moines, is a junior with a background in graphic design, communications and photography.

mygooi sponsored the competition among 21 students taking interactive design with Cyndi Wiley, assistant professor of art and design at the Des Moines school and winner of a 2014-15 professional development award provided by The Principal Financial Group. Wiley said the competition fit seamlessly with her program in Interactive Media Technology and Human Computer Interaction, which is being funded, in part, by the award.

The free gooisocial app is business focused and driven by consumers. It does not include liking or a skewed fan base but has a gooi rating scale that allows local businesses to compete with large corporations.

“It’s an interactive innovative app that rewards businesses for good service, and users for their feedback,” said mygooi founder and president Jay Namboor. “For businesses, gooisocial is a customizable, all-inclusive platform. It grows as their needs, products and fan base grow. This is the app that everyone will want to download.”

“We chose Ashley because we felt she took the most innovative approach in creating a completely new design,” said digital media specialist Kate Chamberlin, part of mygooi’s three-judge panel for the competition. “We also felt she captured and focused on the most important aspects of gooisocial, such as the proximity-based news feed and social activity.”

The other judges were brand marketing manager Jaclyn Franchetti and graphic designer Gabby Gaulke.

“We were really impressed with the Grand View University graphic design program and the students we worked with,” said Namboor. “They were professional, inquisitive and many of them put great effort into their app designs. We feel this relationship between mygooi and Grand View will continue to grow.”

Chamberlin said mygooi challenged the students to create a user interface (UI) that maintains the consistency of the app’s theme and purpose. “We made a presentation about gooisocial, walking them through each screen and the app’s functionality. Then we looked for the most innovative design.”

Competition guidelines said the UI had to be easy to navigate for all ages, but could be focused on males and females ages 20 through 40.

gooisocial (http://www.gooisocial.com, http://mygooi.com/products/gooisocial/), a free mobile social app, highlights businesses, places, people and things that are one-of-a-kind. Something gooi is not something you like; it’s something you or your trusted buddies in the gooiverse love. The app is available for iOS (https://itunes.apple.com/us/app/gooisocial/id900305840?mt=8) and android (https://play.google.com/store/apps/details?id=com.gooi.social).

Grand View University, founded in 1896, is a private not-for-profit liberal arts university offering bachelor's and master's degrees. It offers a career-oriented, liberal arts–grounded curriculum at two campus locations in greater Des Moines.

About mygooi
mygooi™ is an energetic brand platform that is digital, creative, disruptive and global. Its portfolio of emerging products sizzles with IC/DC (Innovation and Creativity/Disruption and Community). mygooi’s utility and purpose are to bring people together with innovative digital products. Based in Des Moines, Iowa, and Chennai, India, mygooi lives where the sun always shines and has as its mission to Go Where the Life Is.™

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Visit our website and download apps at http://www.mygooi.com.
mygooi supports the Cystic Fibrosis Foundation. Check them out at cff.org.

Media Contacts:
Richard Greb
mygooi
847-651-1445 / Richardg(at)mygooi(dot)com

Mark Perlman
mygooi
312-315-0707 / Markp(at)mygooi(dot)com

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