Wig and Hairpiece Manufacturing in the US Industry Market Research Report from IBISWorld Has Been Updated

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The Wig and Hairpiece Manufacturing industry has grown over the past five years, but experienced volatile conditions. For this reason, industry research firm IBISWorld has updated a report on the Wig and Hairpiece Manufacturing industry in its growing industry report collection.

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An influx of Chinese and Indonesian imports has saturated the US market for wigs and hairpieces

The Wig and Hairpiece Manufacturing industry has grown over the past five years, but experienced volatile conditions. According to IBISWorld Industry Analyst Jeremy Edwards, “As the US economy recovered from the recession, higher employment and an improving financial outlook caused consumer disposable incomes to rise and confidence to increase.” Therefore, greater discretionary spending helped boost industry revenue in 2010 and 2011, when the industry regained lost ground. Revenue began to fall again in 2013, however, as an influx of Chinese and Indonesian imports in the previous two years had saturated the US market for wigs and hairpieces. Furthermore, slow wage growth caused consumers to reduce expenditure on high-end wigs manufactured from human hair. Nonetheless, despite fierce import competition, the industry is forecast to grow strongly over the five years to 2015. The industry is expected to return to growth in 2015, as per capita disposable income rises and encourages new purchases.

The number of industry manufacturers has also increased over the five years to 2015 due to a rapid rise in demand for wigs and hairpieces, driven by higher incomes. Industry profit, measured as earnings before interest and taxes, is expected to rise slightly from 2010 margins, and has encouraged operators to reenter the industry. Furthermore, the majority of new industry entrants have focused on providing custom wigs and hairpieces.

The Wig and Hairpiece Manufacturing industry is highly fragmented. No single industry player controls a significant share of industry revenue because the majority of wigs and hairpieces are created on a custom basis in the United States. Therefore, industry players are typically only relevant on a regional basis. “Mass manufactured wigs and hairpieces are imported from countries with lower manufacturing costs and, therefore, domestic industry players have chosen to focus on the production of higher value added items,” says Edwards.

Over the past five years, industry market share concentration has increased slightly due to the exit of nonprofitable operators. Increasing import competition has forced a number of companies out of the industry, as local wage costs prevent many companies from being able to compete against Chinese manufacturers.

Over the next five years, the industry is expected to continue growing, but at a decelerated rate. Growth will be underpinned by increasing employment, which will precipitate higher disposable income and greater spending on cosmetic and aesthetic items. However, import competition will remain intense and limit overall growth. Domestic demand will continue to be satiated by the import of Chinese and Indonesian wigs and hairpieces, which are more affordable. Therefore, industry revenue is projected to increase slightly over the five years to 2020.

For more information, visit IBISWorld’s Wig and Hairpiece Manufacturing in the US industry report page.

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IBISWorld industry Report Key Topics

This industry manufactures wigs and hairpieces for aesthetic and medical purposes.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.

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Gavin Smith
IBISWorld
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