WebsiteBox Research Suggests 1-in-4 Buyers Search for Homes with a Mobile Device

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Traffic from 11,000 WebsiteBox real estate sites points to need for mobile-friendly design

Is your real estate website ready for mobile users?

Home buyers are going mobile

Mobile homebuyers expect to get listing details immediately.

With one-in-four homebuyers checking out real estate websites with a smartphone or a tablet, it is imperative that agents ensure that their professional websites show well on mobile devices, according to Peyman Aleagha, CEO of WebsiteBox, the technology company that provides real estate professionals with complete websites for a one-time $99 fee.

After a National Association of REALTORS/Google Digital House Hunt study indicated that 89 percent of homebuyers use mobile search, WebsiteBox compiled its own research to help agents understand why a mobile-friendly -- also known as responsive -- website is so important.

“More homebuyers are going mobile: they require access anywhere at any time. If they are in a neighborhood and see a property for sale, they expect to get the listing details immediately,” Aleagha said.

Analytics culled from 11,000 WebsiteBox-hosted websites -- illustrated in an infographic -- revealed that buyers with smartphones (74 percent) and buyers with tablets (26 percent) spend less time on agent sites than do other users. While desktop users typically spend 5:17 minutes on real estate websites, tablet and smartphone users spend 4:02 minutes and 2:30 minutes, respectively.

“All the more reason to make sure your website really pops on a mobile device,” Aleagha pointed out.

According to WebsiteBox-derived data, the three mobile platforms most often used for property searches are, in order of preference: Apple’s iPhone and iPad, and Samsung’s Galaxy smartphones.

And just where are the most tech-forward house hunters? California, Florida, Texas, Georgia and New York, according to the WebsiteBox research. Homebuyers in Arkansas, Iowa, Delaware, Idaho and Mississippi are least likely to use mobile search.

About WebsiteBox
WebsiteBox offers do-it-all real-estate websites for a one-time $99 fee – the lowest price in the market. More information is available at the WebsiteBox website, and by contacting Marketing Manager Chad Bhalla at chad.bhalla@websitebox.com, or (866) 857-1657 x1113.

Note to editors:

Data is derived from analysis of 11,000 WebsiteBox-hosted websites. For the infographic: http://www.websitebox.com/realtors/infographs/home-buyers-are-going-mobile.pdf

For the joint 2013 National Association of REALTORS and Google Digital House Hunt study, click: http://www.realtor.org/reports/digital-house-hunt.

All product and company names are trademarks or registered trademarks of their respective holders.

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