Facilitating Expansive Growth, Superfly Forms Strategic Partnership With Leading Scenic and Production Design Firm, David Korins Design

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Following a milestone year in 2014, “Superfly Presents” and “Superfly Marketing Group” rebrand as “Superfly,” launch new site and partners with world-class design agency

Superfly is actively building an unmatched portfolio of creative capabilities to support the company’s growth trajectory.

Superfly, leading experience based creative company and producers of Bonnaroo and Outside Lands, today announced that veteran scenic and production design firm, David Korins Design (DKD), has formally partnered with Superfly to further amplify the company’s stand out design capabilities. For the past five years, DKD has been a strategic partner with Superfly, creating landmark sculptures and amusement pieces at Bonnaroo and Outside Lands and for clients such as Pabst Blue Ribbon. In this new alliance, DKD will play a pivotal role in significantly expanding and supporting Superfly's visual and event design capabilities.

Korins and his team are responsible for producing iconic theater, film and television and event designs including, Broadway’s “Motown the Musical” and “The Pee-wee Herman Show,” David Byrne and Fatboy Slim’s “Here Lies Love,” and stage design for Kanye West.

“We know first hand the ways in which David and his team can make a profound impact on experiences through design, and we are beyond excited to apply their remarkable expertise to all aspects of our business, from creating all new live experiences to being a substantial resource for our clients,” said Jonathan Mayers, Co-founder, Superfly. “With this partnership, we’re fully realizing our growth potential as we usher in the next evolution of Superfly.”

"Our shared passion for transforming events into immersive experiences is what initially attracted me to Superfly 5 years ago," said David Korins, CEO, David Korins Design. "By complementing each of our respective areas of expertise and deepening our partnership, I'm proud to be collaborating with Superfly to create a truly unique design offering."

This marks the second strategic partnership for Superfly, who recently merged “Superfly Presents” and “Superfly Marketing Group” to a cohesive “Superfly” brand. With the addition of Chicago based social media firm The Distillery in 2013, and now a collaboration with David Korins Design, Superfly is actively building an unmatched portfolio of creative capabilities to support the company’s growth trajectory.

To learn more about Superfly’s range of experience and recent work, please visit superf.ly.

About Superfly
Superfly is a creative company that is passionately driven by curating and influencing culture through experiences and immersive live events and creating award-winning campaigns for some of the most recognized brands in the world. Founded in 1996, Superfly’s expertise is building hand crafted cultural experiences with a distinct identity, such as the iconic Bonnaroo Music & Arts Festival and Outside Lands, that are equally desired by brands and destinations for fans. Superfly’s creative offering also strategically helps brands establish and raise their profile and navigate the cultural marketing landscape through programming, design, digital, social and experiential platforms. Superfly is headquartered in New York, with offices in Chicago and San Francisco. Learn more at http://superf.ly/ and follow Twitter @Superfly, Facebook http://www.facebook.com/superfly and Instagram @superflypresents.


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