Apptentive Recruits Key Leads To Support Growing Customer Base

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Leader in Mobile Customer Communications Recruits Top Talent to Advance its Mission of Helping Brands Build Customer Loyalty and Commitment

Apptentive, the leading enterprise SaaS platform for mobile customer communications, today announced the addition of three key team members that strengthen the company’s business development, marketing and product management.

Emily Carrion came on board to direct marketing and lead generation strategy. Carrion, an eight year startup veteran and digital marketing leader, led marketing communications at ad-tech company Mixpo and managed marketing and mobile app releases for mobile tech startup Point Inside. No stranger to the Seattle startup community, she serves on the Board of Directors of Seattle University’s Entrepreneurship Center and has pitched new ventures across the state as a Startup Weekend winner and graduate of Founder Institute.

Nick Ris joined to spearhead business development and strategic partnerships. Ris brings 14 years of mobile industry experience, the majority of which were spent providing mobile engagement and SaaS solutions to the likes of Accenture, Amazon, Disney, and the BBC. He was on the management team at MX Telecom, a bootstrapped UK startup which sold to Amdocs/OpenMarket in 2010 for over $100m. Most recently he was Interim GM at Catchy Agency Inc, signing deals with Qualcomm and Microsoft.

Tricia Cervenan relocated to Seattle to lead product management. She brings six years of product management experience at ESPN and Quicken Loans. Throughout her career, she has spearheaded fifteen product launches and pioneered best practices in lean and agile coaching. Cervenan is a graduate of the University of Michigan and was named one of of Mobile Marketer’s Women to Watch in 2012.

"I am especially pleased at the level of talent that we have been able to assemble to help us set a new standard for mobile customer communication," said Robi Ganguly, co-founder and CEO of Apptentive. "These are exciting times at Apptentive as we continue adding to our core team and truly revolutionize the industry. I look forward to the contributions that Emily, Nick, and Tricia will bring to the company."

Powering over 6 million in-app customer interactions a month, Apptentive's tools are integrated into thousands of popular mobile applications. With a global consumer audience of more than 150 million people, the company's tools are helping drive significant increases in mobile customer satisfaction and retention for numerous Fortune 500 companies. Apptentive's proprietary "Love Score" app-assessment tool and research on app store review dynamics have assisted business leaders in their pursuit of improved mobile customer relations.

About Apptentive:
Apptentive was founded on the principle of "Customer Love" – that every company is in the business of earning customer loyalty and commitment, and that mobile communications have become the most efficient method of earning customer trust. The Apptentive SaaS platform provides the easiest tools for mobile app makers to communicate directly with their customers. Integrated into mobile apps for Urbanspoon, Intercontinental Hotels Group, Overstock.com, Concur, Allrecipes.com, and more than 100 other large enterprise clients, Apptentive's software powers millions of mobile customer interactions every month. The company is based in Seattle, Washington. For more information, visit http://www.apptentive.com.

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Emily Carrion
@apptentive
since: 03/2011
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