Los Angeles, CA (PRWEB) January 29, 2015
Today the Grammy Awards officially launched an updated and improved application for mobile and tablet devices that will enhance and expand music fans’ experience of the 57th Annual Grammy Awards, as well as deliver a wide variety of original content and music purchasing capabilities.
The free application ( https://itunes.apple.com/us/app/grammys/id494727531?mt=8 ) embraces and encourages society’s evolution towards a two-screen entertainment experience, offering exclusive camera angles of the awards show, as well as backstage coverage and an archived video library of selected Grammy Awards moments, among other user-centric upgrades.
“The Grammys knew they wanted an app that was more modern, pushed design forward, and that would set the baseline for future enhancements that we will be rolling out later this year,” said MJD president Michael Maginnis. “It required a revamp of the entire user experience and interface, a fresh design that had to be more intuitive, and a number of visual improvements that make the app more aesthetically pleasing.”
In addition to the video library and exclusive live streams, which will feature separate camera angles and perspectives of the show, the application offers:
>>> A year-round, continuously updated daily content feed of music and entertainment-related news articles, photos, and videos
>>> The ability to view and search Grammy nominations and winners from current and past years
>>> A Twitter stream aggregating Grammy related tweets
>>> The opportunity to purchase music from iTunes and Google Play music stores from each category’s winner in past years
The application was designed and developed by the award-winning digital innovation agency MJD, and will be available for both iOS and Android devices, running on both smartphones and tablets.
Key technology updates for the app include:
>>> A modern user experience with sleek new interface elements that make it easy to browse through the stream of content, creating a better user experience for discovering something new
>>> A new, more visually rich design with photos, slideshows and video content that come centrally into focus as you scroll
>>> Updated back-end technology running the application from a modern API structure that pulls in content created in the Drupal website CMS
The 57th Annual GRAMMY Awards will be held Feb. 8, 2015, at Staples Center in Los Angeles and broadcast live in high-definition TV and 5.1 surround sound on CBS from 8–11:30 p.m. (ET/PT). For updates and breaking news, visit The Recording Academy's social networks on Twitter and Facebook.
MJD is building the new digital world around us. MJD creates award winning digital experiences and products across web, mobile and experiential platforms that engage, inform and drive results. Their unique focus on user experience, creative design, and technology solutions has enabled them to work with some of the world’s best known brands and cutting edge start-ups. Clients include Oakley, Disney, Red Bull, P&G, Grammy’s, Falken Tire, Stride Rite, Legendary Pictures, Vail Resorts, and Qualcomm. Visit http://www.mjdinteractive.com to learn more.