Nonprofit, Executives In Action, to Host Third Annual Book & Breakfast Featuring New York Times Bestseller Greg McKeown

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North Texas nonprofit Executives In Action (EIA) will host its third annual signature event, Business Smarts Caring Hearts Book & Breakfast, on Friday, February 13 with special guest New York Times Bestselling author Greg McKeown, author of Essentialism. The event raises awareness and funds for EIA to further its mission of helping area charity organizations run more efficiently and make greater impact in the North Texas region.

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“Essentialism is about making the wisest possible investment of your time and energy in order to operate at our highest point of contribution by doing only what is essential,” Greg McKeown said.

North Texas nonprofit Executives In Action (EIA) will host the third annual signature event, Business Smarts Caring Hearts Book & Breakfast. The event will raise awareness and funds for EIA to further its mission of helping area charity organizations run more efficiently and make greater impact in the North Texas region.

“We are excited to bring a high caliber speaker like Greg Mckeown to Dallas,” said founders, Ashlee and Chris Kleinert. “Everyone in attendance will benefit both personally and professionally from hearing Greg’s message of Essentialism.”

The event will take place on Friday, February 13, 2015 from 8-9:30 a.m. at the Dallas Country Club, located at Mockingbird and Preston. Event attendees will have the opportunity to learn about EIA’s mission and the nonprofits it currently supports by way of pro bono consulting projects. Guests will also have the opportunity to listen to New York Times Bestselling author Greg McKeown, who penned the book Essentialism – The Disciplined Pursuit of Less. McKeown was born in London and is now an American citizen, working with many companies in Silicon Valley. He is considered a leading social activator and most recently spoke at SXSW. Joining McKeown on stage is special guest Mayor Mike Rawlings to extend welcoming remarks, and emcee Gary Cogill.

“Essentialism is about making the wisest possible investment of your time and energy in order to operate at our highest point of contribution by doing only what is essential,” McKeown said. “Instead of making choices reactively, the Essentialist deliberately distinguishes the vital few from the trivial, eliminates the nonessentials, and then removes obstacles so the essential things have clear and smooth passage.”

EIA previously welcomed best-selling authors Charles Duhigg, The Power of Habit, and Tony Mendez, Argo, to North Texas.

Individual tickets are $175 and sponsorship opportunities are still available via EIA’s website: executivesinaction.org/bookandbreakfast. All proceeds from the event will go to fund EIA’s high impact project grants with area nonprofit organizations.

About Executives In Action (EIA):
Executives In Action (EIA) is a registered 501(c)(3) focused on supporting North Texas-area charitable organizations. EIA provides high-level service grants to nonprofit organizations with the purpose of enhancing their efficiency, management and impact. Grants are fulfilled by senior executive consultants in transition, who use their years of business experience to complete the projects. To learn more, visit executivesinaction.org.

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Meredith Mckee
Minerva Consulting
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