Just-Published Book of Employee Communications Focuses on Everything from Social Media Guidelines to Employees as Brand Evangelists

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This newly published guidebook offers the most up-to-date methods for communicating with employees in today's digital environment.

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In the 5th volume of PR News’ Book of Employee Communications Strategies & Tactics, authors cover subjects such as internal crisis communications, social media policies, human resources collaboration and brand evangelism in more than 45 articles that provide best practices that are scalable to any sized company. The authors share insights from their diverse backgrounds in PR practice, academia and the corporate world, illuminating strategies for connecting with employees while creating vibrant value propositions.

The Employee Communications Guidebook, Vol. 5 is now available online at http://www.prnewsonline.com/employee-communications-guidebook-vol5/.

Employee communications, just like every other public relations discipline, is changing rapidly as a result of the influence of new technology, social media and evolving workplace demographics. Today, employees have unprecedented access to company information and the means to transmit it to the public swiftly and anonymously, impacting an organization’s reputation along the way. Motivating employees so that they equate their own success with that of the company is the surest way to guarantee that the information they share will reflect well on their colleagues and the organization.

Chapters for the guidebook include: “Motivation & Morale,” “Recruiting & Retaining Talent” and “Workplace Culture and Brand Evangelists.” The guidebook can be ordered in a digital or print version online here: http://www.prnewsonline.com/employee-communications-guidebook-vol5/.

PR News recruited a stellar set of authors from Universal Music Group, Esurance, Virginia Tech and others for this guidebook, who have shared their real-world perspectives on how to connect employees to each other and how their organizations can create vibrant and sustainable value propositions. Order a copy today by visiting: http://www.prnewsonline.com/employee-communications-guidebook-vol5/. For questions, contact Laura Snitkovskiy at laura(at)accessintel(dot)com.

PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. Visit PR News online at http://www.prnewsonline.com.

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