Alicia Estrada Collection Launching Fall 2015 New Line To Debut at Scoop International

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Stop Staring! will launch its new high-end Alicia Estrada collection during the Scoop International fashion trade show, which will take place at London’s Saatchi Gallery from Feb. 1 to Feb. 3.

Alicia Estrada, CEO, Founder and Head Designer of vintage-inspired collection Stop Staring!, is pleased to announce the launch of her first luxury ready-to-wear line, the Alicia Estrada Collection. The new collection will debut February 1 to February 3 at Scoop International, a leading trade show for premium women’s apparel and accessories in London.

Following the success of Alicia Estrada’s inaugural line, Stop Staring!, both customers and buyers began to inquire about a higher end collection. Encouraged by the demand, seasonal growth of the line and an ever-growing celebrity following, Estrada felt the time was right to bring to life the luxury collection she had always envisioned. She was inspired to take a selection of the most popular, timeless styles of Stop Staring! paired with new designs and luxe fabrics to bring additional dimension into the figure-flattering silhouettes. The Alicia Estrada Collection is designed with a combination of silk charmeuse, silk knits, imported laces, faux furs and Italian tweeds.

“I feel like everything is in perfect alignment for the launch; my energy, my desire and my excited passion to create beautiful dresses in luxury fabrics,” said Estrada. “With all my designs, I want women to feel feminine, elegant and empowered, while returning fashion to an age of innocence and classic style.”

Estrada believes the key element in a collection is the perfection in design, fit, quality and most of all, style. Her goal is always to create classic, effortless styles that both feel and look luxurious. “I want women to glow in my dresses and be center of attention wherever they go. I strive to create dresses that I cannot wait to wear myself, pieces that are not available anywhere else, and styles that I must have now. I truly look forward to sharing them with the world!” said Estrada.

Scoop International will be held at the renowned contemporary Saatchi Gallery with hours from 10am to 6pm Sunday, 9am to 6pm Monday and 9am to 4pm Tuesday. The trade show, which features a mix of established and up-and-coming fashion designers, is considered one of the most influential and trend-setting fashion trade shows. The February 2015 show will mark the first time in three seasons that Scoop International has grouped all participating exhibitors under one roof, with all four floors of the Saatchi Gallery reserved for the show. The new Alicia Estrada Collection will be alongside exhibits from numerous other leading designers, from Vivienne Westwood to Mercantia.

Pieces in the collection will range from $250 to $525 and start at $1350 for outerwear. The Fall 2015 Collection will be available in select boutiques worldwide August 2015.

About Alicia Estrada Collection:
Established in 2015, Alicia Estrada is the newest addition to the Stop Staring! brand. The collection features timeless and classic styles for which Stop Staring! is known, designed in luxury fabrics.

About Stop Staring!
Established in 1997, Stop Staring! is the leader of original retro chic dresses and separates that flatter the figure and cater to a woman's independent spirit with timeless and classic styles at consistently affordable prices. Alicia Estrada, head designer and founder of the Stop Staring! collection, loves of all things vintage. She continually incorporates the details of yesteryear into her beautiful and flattering retro-contemporary dresses and separates.

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Tracey Manner
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