Rollerblade® Welcomes Sierra Quitiquit to Growing Athlete Roster

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Renowned Professional Skier and Model joins Rollerblade® Team

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“I am beyond stoked to join the Rollerblade team,” said Quitiquit.

Rollerblade®, the worldwide leader in inline skating, today announced the addition of Sierra Quitiquit, professional big mountain skier, outdoor enthusiast and model, to its international roster of elite athletes. As a Rollerblade® team member, Quitiquit will help build on Rollerblade’s® commitment to growing the inline skating community by reaching new audiences.

“We’re thrilled to welcome Sierra to our ever-expanding athlete team,” said Stephen Charrier, co-president of Rollerblade®. “With her passion for adventure, many athletic accomplishments and obvious fashion savvy, she personifies the type of modern, multi-faceted woman we want to represent the Rollerblade® brand. I have no doubt that her embodiment of this lifestyle will further position women as trendsetters in the inline skating world, and we look forward to supporting her continued success as part of the Rollerblade family.”

Quitiquit was raised in Park City, Utah, home to the United States Ski Team, which provided the perfect playground for her to develop her love of the outdoors. She now travels the world to pursue her career in big mountain skiing and modeling as well as her passions for yoga, surfing, and skating. She has been featured in campaigns for brands including Lululemon, Nike, Athleta and American Eagle.

“I am beyond stoked to join the Rollerblade® team,” said Quitiquit. “I have been lucky enough to skate all over the world the past few years and I am so excited to have such an awesome product and brand to let me continue that passion in style.”

Quitiquit, who’s as comfortable on the slopes as she is on a Times Square billboard, is the latest in a host of elite female athletes to join the Rollerblade® athlete team. These women not only represent Rollerblade® in a variety of venues from top competitions to recreational adventures, but as ambassadors of the brand, they also serve to demonstrate the accessibility, performance and range of the product line, including Quitiquit’s chosen skate, the Twister 80.

For more information on Sierra Quitiquit and Rollerblade’s® athlete team, please visit http://www.rollerblade.com/usa/.

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Rollerblade® is an international leader in the inline skate industry and founder of one of the fastest growing sports, with more than 17.3 million participants worldwide. Headquartered locally in West Lebanon, NH, and internationally based in Giavera, Italy, Rollerblade is a top innovator in inline skates, accessories and gear with over 250 patented products. Today many athletes, fitness fanatics and thrill seekers enjoy the benefits of inline skating as it continues to grow as a lifestyle sport for all levels to experience. To learn more visit http://www.rollerblade.com, “like” Rollerblade on Facebook at http://www.facebook.com/RollerbladeUSA or follow the company on Twitter @GoRollerblade.

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Michelle Juralewicz
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