Les Anderson Honored at Cetera Connect Conference

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The International Association of Registered Financial Consultants (IARFC) presented Cetera Advisor and RFC® Les Anderson the prestigious Loren Dunton Memorial Award during the Cetera Connect Conference held recently in Denver, CO. Chairman Ed Morrow from the IARFC headquarters in Middletown, OH had the honor of introducing Les and presenting the award in the company of over 400 professional peers.

L-R Brett Harrison, Ed Morrow, Les Anderson, Erinn Ford - participating in awards ceremony for Les Anderson

I am thankful to the IARFC for bestowing this award upon me and shall treasure it throughout my days. - Les Anderson, Loren Dunton Memorial Award Recipient

Generally regarded as the “Father of Financial Planning”, Loren Dunton organized financial professionals in the late sixties and with their help created the financial planning movement including the formation of associations, magazines, colleges, university programs and foundations. He was able to use his experiences to frankly explain what all financial advisors now recognize - that the ethical sales of financial products and the delivery of competent advice is a noble calling. Loren Dunton was a man of vision who cared deeply about both financial advisors and consumers. This award is to “honor a person who has made a substantial contribution to the financial services profession and/or the financial interest of the public.”

The 2014 recipient, Les Anderson has more than 30 years of experience in sales marketing, sales management and training. He has given marketing workshops to over 30,000 practitioners in the financial service industry in the United States, Canada, Australia and New Zealand. He is a regular speaker at industry associations and meetings, as well as company sponsored meetings of major insurance companies and Wall Street brokerage firms. Anderson has been published in Registered Representative, Financial Alert, and Financial Planning including a book entitled You Are The Product and has made numerous television and radio appearances. As a former Board Director and President of the IARFC, he has been a valuable content writer for the Association publication the Register and has been instrumental in the corporate sponsorship program for the IARFC National Financial Plan Competition. “It is with deep pride and humility that I accept the Dunton Award,” responded Anderson. “I am thankful to the IARFC for bestowing this award upon me and shall treasure it throughout my days.”

On hand to celebrate Anderson’s achievement was Cetera Advisors’ CEO Brett Harrison and President Erinn Ford. “The Loren Dunton Memorial Award was given to Les Anderson in honor of his commitment to the National Financial Plan Competition,” relates Harrison. “I am proud to be associated with Les and commend him on his accomplishments.”

For more information on the International Association of Registered Financial Consultants and the Dunton Award, visit the IARFC website.

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