CEO of Smarter Searches Named Top Digital Strategist of 2015

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Smarter Searches, a Knoxville based digital marketing agency, is pleased to announce that CEO, Courtney Herda, has been named to a list of the Top 20 Digital Marketing Strategists of 2015 by Online Marketing Institute.

Smarter Searches’ ( CEO has been named to a list of the Top Digital Strategists for 2015 by the Online Marketing Institute (, recognizing excellence in digital marketing, commitment to presenting educational opportunities, and delivering positive results for clients and organizations. Herda has been managing digital campaigns for more than 9 years and her addition to the list is the culmination of many years of service.

“I am so honored to be on this list with people that I really look up to,” said Herda. “I am proud of the work we do for our clients, in addition to the blog posts, video blogs, and speaking engagements which is such a passion of mine. I love what I do and it’s incredible to be recognized for it.”

In addition to the Online Marketing Institute’s list, Herda also won Best Digital Strategist at the 2014 BigWig Awards from the Knoxville Chapter of the American Advertising Federation.

“Courtney Herda and Smarter Searches have transformed the presence of my business online. With their expertise and proactive approach to internet marketing they have driven more traffic to my internet site resulting in increased leads and sales,” said Chris Jardet, owner of InstantDri, one of Smarter Searches’ clients.

“For us, digital marketing isn’t about just selling products, it’s about coming up with the right approach to connect customers with the right businesses,” Herda added.

A study released by Mondo in January 2015 ( indicates that 80% of companies plan to increase their digital marketing budgets over the next 12 to 18 months. In that same study, the top hiring barrier is finding skilled talent – cited by more than 65% of respondents. The Online Marketing Institute provides industry leading certification programs to teach, validate and enable digital marketing excellence through the industry’s most well-known and credible educators.

Herda has a course available through the Online Marketing Institute on auditing a pay per click account, a topic on which she has spoken at industry conferences like ClickZ Live and Search Engine Strategies. Customers interested in learning more about Smarter Searches and their services can visit or can call their office at 865-278-6339.

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Christopher Pelant
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