Customization and Training Matters Most -- the 2015 Technology Market Overview for Aging in Place Is Now Online

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Aging in Place Technology Watch, led by founder and industry veteran Laurie M. Orlov, combines 36 technology additions with new insights for the 2015 Market Overview.

Boomers and seniors will adopt technology in 2015 and beyond from technology firms that support customization and deliver persuasive training.

While researching the 36 technology additional entrants into the 2015 Market Overview (, it appears that a corner has turned. As this market opportunity has become interesting to investors and inventors, innovators recognize that customization (think Samsung’s Galaxy Easy Mode), re-purposing, and training on broadly available technologies may be as useful as creating a new device from scratch. Consumers will benefit from the growth of mobile interfaces and websites, wearable devices, plus new smart phone and tablet apps. Those trends fueled the recent explosion of digital health investment -- according to Laurie M. Orlov, founder of the market research firm.

"We now are living in an environment that AARP tags as the longevity economy, and with our longer lives, we need technologies that can help us live our lives to the fullest. Adult children, care providers and tech-aware older adults can find solutions among the growing list of market entrants,” said Orlov.

The trend insights and innovator landscape are part of the updated 2015 Technology Market Overview from Aging in Place Technology Watch. The document updates trends and technologies to enable aging in place, including categories for communication and engagement, safety and security, health and wellness, and learning and contribution – connected by caregivers.

Long-time tech industry veteran Laurie M. Orlov is the leading analyst describing trends and technologies in the boomer and senior markets. The market overview is one of her industry reports that also include 2014’s AARP-sponsored “Challenging Innovators” research report.

“Laurie Orlov is one of the gifts to the industry representing Boomers, Seniors and Caregivers. Her incisive mind and thorough analysis of the market have helped many entrepreneurs, non-profits and corporations,” said Mary Furlong, CEO, Mary Furlong & Associates

Headquartered in Port St. Lucie, Florida, Aging in Place Technology Watch provides thought leadership, analysis and guidance about technologies and related services that enable older adults to remain longer in their home of choice. In addition to her technology background and years as an industry analyst, founder Laurie M. Orlov is a certified geriatric care manager and a long-time member of the Philips Think Tank on Health & Well-Being.

Orlov spent more than 30 years in the technology industry, including 24 years in IT and nine years as a leading industry analyst at Forrester Research. She is a recognized expert and has consulted to organizations like Microsoft and Philips, and her insights have been referenced in publications like Kiplinger, the Wall Street Journal and the New York Times. She has been a frequent keynote speaker at national and international events.

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