NAACP has a great story to tell.
Baltimore, MD (PRWEB) January 30, 2015
The NAACP, one of the most recognized advocacy organizations in American history, has chosen IQ Strategic to grow its membership program.
By selecting IQ Strategic, NAACP not only is accessing more than thirty years of non-profit experience but also IQ's unique combination of data analysis and creative execution to improve ROI.
"We are excited to bring very modern concepts of analysis, segmentation, and creative execution to grow membership at the NAACP," said IQ Strategic's CEO, Joe Casalino.
The new relationship is off to a great start as the first initiative, "Our Moment," returned more than 7,400 members to the NAACP at the end of 2014.
"NAACP has a great story to tell," stated Casalino. "It's our responsibility to tell it in a way that members and potential members can all understand, appreciate, and respond to. We're excited for that opportunity."