As the Super Bowl draws near, now is the time for online retailers to put on their game faces and better position themselves in the competitive landscape.
San Francisco, CA (PRWEB) January 30, 2015
Ecommerce drove overall retail growth during the 2014 holiday season. Brick and mortar sales actually fell by 8% during the holidays, disappointing many retailers. Luckily, online retail really pulled its weight and saw sales increase by nearly 14%. How can online retailers sustain this growth in 2015?
Wiser’s new infographic, “State of the Industry: How to One-Up eCommerce Predictions for 2015”, addresses this question by providing tips for continuing the success that the eCommerce industry enjoyed last year. There were several impactful trends in 2014 that should influence strategies this year. First, retailers should be aware that mobile commerce is increasing quickly and optimized layouts are a must to reach their true selling potential. Second, omnichannel commerce is being implemented successfully by numerous retailers, so offering a seamless experience across channels is necessary in order to meet consumer needs and expectations.
Arie Shpanya, CEO of Wiser, adds, “One of the most important things that retailers should strive for is making the most of their data. Whether it’s leveraging customer data to provide a more personalized experience and build loyalty, or utilizing competitor data to benchmark and optimize pricing and assortment, the actionable insights derived from your data can have a huge impact on your success.”
Wiser’s new infographic provides four key solutions for retailers facing a post-holiday slump. As the Super Bowl draws near, now is the time for online retailers to put on their game faces and better position themselves in the competitive landscape. Just like the Patriots and the Seahawks, online retailers’ success is dependent on both a successful game plan and a loyal fanbase.
To view the full infographic, visit http://www.wiser.com/infographic-stateofecommerce.
Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable.
Wiser’s flagship product is WisePricer, a full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy.
Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.
For more information on Wiser and WisePricer, please visit wiser.com/wisepricer.