Dynatrace to Monitor Super Bowl Advertisers’ Web & Mobile Site Performance

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“Performance Bowl” analysis of Top and Bottom Performing Super Bowl XLIX Advertisers

What:     Dynatrace will be measuring the web and mobile site performance of the Super Bowl advertisers live during Super Bowl XLIX and will provide “Performance Bowl” analysis of the top and bottom performing advertisers. For our pre-game analysis, click, here.

When:     Sunday, February 1, 2015

Where:    Live and post event analysis reports will be posted on our blog after each quarter.

Why:     With the Super Bowl being one of the biggest U.S. sporting events, it’s also the single most important day of the year for scores of advertisers, many of whom are household names and industry leaders.

With ads costing $4 million or more for a scant 30-seconds of airtime, companies will be putting record-setting dollars on the line all for the chance to capture the interest, loyalty and revenue from consumers in every corner of the country (and beyond). So, it’s more critical than ever that advertisers’ web and mobile sites standup to the huge rush of consumers who will be swarming to their sites.

Details:    Dynatrace’s 2015 Performance Bowl Analysis will provide details on:

  •     What Super Bowl advertisers should be doing NOW to make sure they are prepared;
  •     ‘Performance Bowl’ Winners and Losers (for both web and mobile);
  •     Outages and major site degradations that occurred;
  •     What the winners did that made them stand out; and
  •     What the losers did (or did not do) that led to their downfall.

Every year some NFL teams rise up and perform best under pressure, while others can’t take the heat and crumble under pressure. “Performance Bowl” advertisers face a similar challenge – and as with any contest of this magnitude, there will be surprises, winners and losers, damaged reputations, and delighted and disappointed consumers. So, stay tuned to our blog for live and post-game analysis updates.

NOTE TO REPORTERS: If you would like to speak with us about our analysis, please reach out to the press contacts below.

About Dynatrace
Dynatrace is the innovator behind the new generation of Application Performance Management. Our passion: helping customers, large and small, see their applications and digital channels through the lens of end users. Over 5,800 organizations use these insights to master complexity, gain operational agility, and grow revenue by delivering amazing user experiences.

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Press Contacts
Kayla Siefker, Senior Public Relations Manager, Dynatrace, kayla(dot)siefker(at)dynatrace(dot)com, office: 313-227-1402, mobile: 248-761-0304

Derek Beckwith, Warner Communications, office: 978-922-0818, mobile: 617-331-3567; derek(at)warnerpr(dot)com

For Sales and Marketing Information
Dynatrace, 404 Wyman St., Suite 500, Waltham, MA 02451, 781-530-1000

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Kayla Siefker
Dynatrace
+1 (248) 761-0304
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