9Fold Gears Up For Another Big Year As They Educate Restaurateurs ‘You Don’t Need An APP For That’

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New York- based restaurant online ordering company 9fold is preparing for its biggest year yet with a strategy of reeducating an industry that’s been fed empty calories.

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With 9fold, your online ordering app is built-in and users prefer it that way. This should be great news for restaurants who expect big repeat business in 2015.

The company, founded in 2011, has revolutionized online ordering with its commission-free enterprise online ordering system for restaurants throughout North America and the UK.

Prior to 9fold, the industry was dominated by giants like Seamless, Grub Hub and Delivery.com, but 9fold’s flat rate online ordering technology disrupted the model by letting restaurants develop their own relationships with their customers, cutting out the middle man. With statistics showing that 80% of people order from the same restaurants repeatedly, it’s become increasing difficult to justify paying commissions on repeat business. “When it comes to new business, I agree that paying a commission has tremendous value. But when commissions are paid on customers who already love your product and service - that simply doesn’t make economic sense,” says Orly Reitkop, president of 9fold.

Recently, 9fold surveyed their platform users to find that 96% were “very satisfied” with their experience and 81% plan on ordering directly from that restaurant again.

“The users love the simple, clean and easy-to-use interface. We received an outpour of positive feedback on the user experience because that is our main focus. We consider not only the restaurateur as our client but their customers, too, are going to dictate the success, and that is a responsibility we take very seriously,” says Reitkop.

An important factor when considering an online ordering partner is the mobile aspect. With mobile ordering gaining momentum, there is an ongoing debate in the industry regarding online ordering apps. There are companies offering restaurants an expensive app with the promise of downloads, but demand has often fallen short.

People’s general habits related to crowding their mobile device is that they pick and choose their apps carefully. Destination websites like CNN, Fandango, and YELP enjoy millions of downloads, but when it comes to ordering from your favorite restaurant, 9fold wants to eliminate the multi-step process. 9fold users order from an “application-like” version without the need to search and download. Simple shortcut links make it easy for the users to save their favorite restaurants onto their phone’s screen for easy access without the restaurant’s bearing the heavy cost of marketing and development.

Concluded Reitkop, “With 9fold, your online ordering app is built-in and users prefer it that way. This should be great news for restaurants who expect big repeat business in 2015.”

To learn more about 9fold, visit their website at http://www.9fold.me or call 212-706-0785.

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Orly Reitkop
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