A2P SMS Market- Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020
Albany, New York (PRWEB) January 30, 2015
The global A2P SMS market was valued at USD 53.07 billion in 2013 and is expected to reach USD 70.32 billion by 2020, growing at a CAGR of 4.2% from 2014 to 2020. The growth of A2P SMS market is primarily driven by the increasing number of mobile subscribers. A2P SMS are currently used for various applications such as updating end-user with campaign perks, location-based opportunities, first-hand/breaking news, promoting brands, polling contest, and transactional messages by major industry verticals such as banking, financial services and insurance (BFSI), entertainment, tourism, retail, marketing, healthcare and media.
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Application-to-person (A2P) SMS is a type of SMS service sent from an application, particularly a web application to a mobile subscriber. Introduction of applications such as Blackberry messenger and Whatsapp has resulted in substantial decrease in P2P (person-to-person) SMS volume. A2P messaging enables businesses and organizations to reach large targeted audiences of every age, demography and type of handset at low cost. Thus, A2P SMS offers potential opportunity for the growth of entire SMS market.
Customer Relationship Management (CRM) services is the largest revenue contributing application segment of the A2P SMS market. A2P SMS is also used for wide range of applications such as, payment confirmations, appointment reminders, and to send one-time passwords for two-level verification and offer real-time notification of fraudulent credit/debit card transactions. Additionally, A2P usage will be boosted by other applications such as, appointment reminders from healthcare providers, account updates from banks, mobile event ticketing and flight updates from travel sites. With growth in the global economy, the banking and financial institutions, advertising and e-commerce industry are continuously witnessing growth traction. Increase in number of mobile subscriptions allows marketers and banking and finance industry to reach to targeted people through A2P SMS; thus, fueling the market growth. The application developers, marketers, and brands are together utilizing SMS to strengthen their customer base, updating their users with breaking news, campaign perks, location-based opportunities, and other important information.
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Geographically, Asia Pacific was the largest market and accounted for 42.2% share in 2013. The region is expected to observe the highest growth throughout the forecast period. India, China, Japan, South Korea, Singapore and Malaysia are the key countries in the region. The growth across these countries is primarily driven by increasing e-commerce industry and campaigns for promoting brands through marketing activities.
Leading messaging platform providers and gateway solutions providers in the global A2P SMS market include Syniverse Technologies LLC., AMD Telecom S.A., FortyTwo Telecom AB, mBlox, Inc., Ogangi Corporation, Silverstreet BV, Tanla Solutions Ltd. and Symsoft AB. among others.
The report studies the global A2P SMS market, and provides estimates in terms of revenue (USD million) from 2014 to 2020. Market estimates have been provided for all application segments across geographic regions such as North America, Europe, Asia Pacific (APAC) and Rest of the World (RoW).
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The market has been segmented as follows:
Global A2P SMS Market Revenue, by Application
- Pushed Content Services
- Customer Relationship Management (CRM) Services
- Promotional Campaigns
- Interactive Services
Global A2P SMS Market Revenue, by Geography
- North America
- Asia Pacific
- Rest of the World
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